Introducing the inaugural edition of “Decoding Influence” – the Integrated Influencer Marketing Report 2024, brought to you by Kofluence.
Delve into data-backed, actionable insights drawn from the perspectives of over 1000 content creators, brands, and industry experts that are shaping the influencer marketing industry
Empower your decision-making with trusted data. Discover actionable insights and top industry strategies on influencer marketing—all in one place.
make up the Indian creator economy with a substantial majority on Instagram, followed by YouTube
are actively monetizing their content out of a vast community of more than 600k creators
With 27%, followed by FMCG at 20%
with 47% platform adoption for Influencer Marketing spends by top Indian brands
Setting benchmarks & guiding industry thoughts
Data-rich findings from our extensive creator community of over 650K+ content creators & top brands from 30+ sectors
Top brands & experts contribute to a comprehensive view
Shaping their 2024 marketing strategies
Looking for insights on content and monetization opportunities
Investors seeking growth opportunities in the Influencer Marketing sector
Curious about the inner workings of successful influencer collaborations
Looking for trend predictions that will shape 2024
Mega and Celeb influencers about their experience and trends in the field
9.5M Followers
1.3M Followers
2M Followers
1.1M Followers
1M Followers
2.9M Followers
Perspectives from leading marketing executives of top brands
