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Influencer Marketing is your gateway to increased brand awareness, driving sales, and building credibility with your audiences with the help of influential content creators.
To know more, read – What is Influencer Marketing and why it is important for Brands?
Influencers are individuals with a significant online following who are able to influence the opinions and behaviour of their followers. In India, they typically are popular on social media platforms such as Instagram, YouTube, Facebook, Twitter, and LinkedIn where they share content and engage with their audience.
A nano-influencer is an influencer with a smaller following than traditional influencers, typically ranging from 1,000 to 10,000 followers. They tend to have a highly engaged and loyal following in a specific niche, and their recommendations carry weight with their followers.
A micro-influencer is an influencer with a following typically ranging from 10,000 to 100,000 followers. This category is a sweet spot between nano-influencers and macro-influencers in terms of engagement and reach. Micro-influencers tend to have a niche audience and a more engaged following due to their relatable and authentic approach to content creation.
A macro-influencer is an influencer with a larger audience, typically ranging from 100,000 to 1 million followers. They have a broad reach and often provide access to a wider audience.
A mega-influencer is an influencer with a massive following, typically exceeding 1 million followers. They are often celebrities, public figures, movies or sports figures who have a massive reach and influence over their followers. Mega-influencers are effective in driving engagement and creating buzz, although are expensive in comparison to other categories.