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Influencer Marketing is your gateway to increased brand awareness, driving sales, and building credibility with your audiences with the help of influential content creators.
To know more, read – What is Influencer Marketing and why it is important for Brands?
Influencers are individuals with a significant online following who are able to influence the opinions and behaviour of their followers. In India, they typically are popular on social media platforms such as Instagram, YouTube, Facebook, Twitter, and LinkedIn where they share content and engage with their audience.
A nano-influencer is an influencer with a smaller following than traditional influencers, typically ranging from 1,000 to 10,000 followers. They tend to have a highly engaged and loyal following in a specific niche, and their recommendations carry weight with their followers.
A micro-influencer is an influencer with a following typically ranging from 10,000 to 100,000 followers. This category is a sweet spot between nano-influencers and macro-influencers in terms of engagement and reach. Micro-influencers tend to have a niche audience and a more engaged following due to their relatable and authentic approach to content creation.
A macro-influencer is an influencer with a larger audience, typically ranging from 100,000 to 1 million followers. They have a broad reach and often provide access to a wider audience.
A mega-influencer is an influencer with a massive following, typically exceeding 1 million followers. They are often celebrities, public figures, movies or sports figures who have a massive reach and influence over their followers. Mega-influencers are effective in driving engagement and creating buzz, although are expensive in comparison to other categories.
Influencer Marketing is your gateway to increased brand awareness, driving sales, and building credibility with your audiences with the help of influential content creators.
To know more, read – What is Influencer Marketing and why it is important for Brands?
With the right strategy, you can integrate influencer marketing into your overall marketing quite smoothly. The steps involved in kickstarting your influencer marketing campaign include: Understanding the target audience, Setting goals, Creating a campaign plan and executing it. Kofluence makes it easier for you to launch that score!
To know more, read – How to Create a Successful Influencer Marketing Campaign ?
To ensure your influencer marketing campaign aligns with your brand values, define your values clearly with us, choose from our wide list of Kofluence verified influencers popular across various domains, formulate a brief for our team’s understanding, review content before the campaign goes live, and monitor the quality and performance regularly, all with the help of our all-in-all Brand Dashboard.
Try now – https://app.kofluence.com
Influencer marketing comes with ethical concerns and defined laws and guidelines. You can avoid legal mishaps, by ensuring influencers disclose sponsored content, avoid false or misleading claims, and have clear agreements while collaborating. To read more on the latest influencer guidelines issued by the Department of Consumers Affairs – A Definitive Guide to New Influencer Guidelines 2023
When selecting influencers for your campaign, consider their relevance to your brand, their engaged and relevant audience, authenticity, reach, reputation, and cost. Thanks to our Brands app, you can now get a specially curated list of your influencer requirements simply by applying filters in our Creator Discovery tool, while our AI model streams out the best creators from our huge database that match your brand values. Add your preferred creators to the Creator circle and launch a campaign with the selected Creator Circle conveniently.
Try now – https://app.kofluence.com
An influencer’s brand relevance can be evaluated by their niche, demographics, and engagement rates, among others. Our brand’s app provides a detailed overview of each creator’s performance along with their audience engagement insights. Your search for the right influencers ends here! Try now – https://app.kofluence.com
You don’t have to worry about influencer fraud when working with us. Kofluence ensures Proprietary Risk & Fraud Detection/Prevention using our Deep Profiling and persona Match features of the Creator tool. It analyses Creators’ Persona based on Profile, Content, Audience, Affinity & Insights before onboarding them as verified creators.
Kofluence provides a Negotiation Framework for influencer marketing campaigns. This framework is built around an auction mechanism and the specific fee can depend on various factors such as the influencer’s reach, engagement rates, and deliverables. When you opt for Performance Marketing Campaign, you pay for the performance delivered. This could include metrics such as clicks, conversions, or sales generated from the influencer’s content. To know more, join us now – https://app.kofluence.com
Start by determining your overall marketing budget and campaign goals. If brand awareness is your key objective, you can then move ahead with IMC to find out the average cost of influencers matching your requirement.
Want to pay for performance? Get started with our Performance Marketing Campaign, where influencers are paid based on the specific actions they drive, such as clicks, sales, or leads. To know more, read – Performance Marketing Campaigns: How to get started?
Kofluence platform tracks the campaign’s success factors ranging from ATL (Above The Line) metrics such as Cost per Content (CPM/ CPV) to BTL (Below the Line) metrics such as (CPC/ CPA/ CPI/ Rev Share). These metrics can provide insights into the effectiveness of your campaign and help you make data-driven decisions for future influencer marketing efforts. Kofluence Brand Dashboard comes with Comprehensive Campaign Reporting with real-time data and insights for effective campaign performance mapping on the reports dashboard
Try now – https://app.kofluence.com
Start by determining the campaign cost, setting specific goals, tracking conversions using unique links or codes, calculating the revenue generated, and dividing it by the campaign cost. Avail the best ROI on your marketing budget with Performance Marketing Campaigns where you pay only for achieved KPIs such as clicks, sales, or leads. To know more, read – Performance Marketing Campaigns: How to get started?
The Union Consumer Affairs Ministry released new endorsement guidelines for brands and creators highlighting the importance of disclosures while working with collaborations. On non-compliance or violation of guidelines, the Central Consumer Protection Authority (CCPA) has the power to impose a fine of up to Rs 10 lakh on manufacturers, advertisers, and endorsers.
To know more, read – A Definitive Guide to New Influencer Guidelines 2023
Influencer marketing is when brands onboard social media personalities with an established follower base and content channels where they can promote their products or services to your followers. It’s a way to reach a larger audience and build trust with potential customers. You are compensated for the brand awareness and conversions you drive through our social influence.
To know more, read – The Ultimate Guide to Influencer Metrics: How to get picked for Influencer Marketing Campaigns
Brands go through a rigorous process of planning, execution, and analysis to achieve their marketing goals. We have a comprehensive guide to help you understand commonly used Influencer Marketing terminologies, social media metrics, tips and tricks, and everything you can do to boost your social media profile.
To know more, read – The Ultimate Guide to Influencer Metrics: How to get picked for Influencer Marketing Campaigns
Kofluence provides you with monetization opportunities for your social influence turning you from Creator to Creator-preneur. Even as a budding creator, you can have a recurring passive income through Kofluence facilitated collab opportunities. Register with Kofluence and apply for PMC campaigns to earn unlimited, where you get paid for the performance you deliver.
To know more, read – Performance Marketing Campaigns: How to get started?
Step one is to make sure your interests match the brand campaign you are applying for. Create high-quality content that is visually appealing, engaging, and aligns with the brand’s messaging. We have curated a list of best practices, tips and tricks to ensure the best results via collaborations. To know more, read – The Ultimate Guide to Influencer Metrics: How to get picked for Influencer Marketing Campaigns
At Kofluence, we take data security highly crucial and have implemented robust data protection measures to ensure that your personal information is secure. We are an ISO Certified platform that follows stringent rules to ensure that the account credentials of every creator registering with Kofluence are protected by the best security standards.
To know more, read – A Comprehensive Guide to Our Platform’s Data Security Measures
There are pre-defined key performance indicators (KPIs) that brands must have set to track the success of campaigns. Kofluence data analytics tools track and measure these KPIs, monitor influencer performance, and provide detailed insights. Campaign reports are also generated to help track your performance in particular campaigns.
To register with us, download the Kofluence app here: iOS users, Android users
Communicating effectively, meeting task assignment deadlines, providing high-quality work, and strategizing your brand promotion content based on your audience behaviour can help you maintain a positive relationship with brands
To know more, read – The Ultimate Guide to Influencer Metrics: How to get picked for Influencer Marketing Campaigns
Kofluence provides a Negotiation Framework for influencer marketing campaigns. This framework is built around an auction mechanism and the specific fee can depend on various factors such as the influencer’s reach, engagement rates, and deliverables. When you opt for Performance Marketing Campaign, you pay for the performance delivered. This could include metrics such as clicks, conversions, or sales generated from the influencer’s content. To know more, join us now – https://app.kofluence.com
The Union Consumer Affairs Ministry released new endorsement guidelines for brands and creators highlighting the importance of disclosures while working with collaborations. On non-compliance or violation of guidelines, the Central Consumer Protection Authority (CCPA) has the power to impose a fine of up to Rs 10 lakh on manufacturers, advertisers, and endorsers.
To know more, read – Unleashing the Power of Influence: A Definitive Guide to New Influencer Guidelines 2023
