- Through an iconic revival of Sunny Deol’s & popular late actor, Puneeth Raj Kumar, Kofluence helped Dunzo launched an ad campaign #TareekhPeTareekhChallenge garnering millions of views.
- We went live with 1000+ content and garnered a remarkable 9.3% engagement and 10M impressions.
Banking on Influence
Here are some insights on the BFSI industry, major challenges the industry is facing, how Influencer Marketing helps overcome them, and Kofluence’s experience working with pioneers in the industry.
Plan and Measure An Effective Influencer Marketing Strategy For BFSI
Influencer marketing for BFSI (Banking, Financial Services, and Insurance) is a powerful tool in industry to reach and engage with their target audience. However, without a well-planned and executed strategy, influencer marketing efforts can fall short of their potential.
Here are some key steps to help plan and measure an effective influencer marketing strategy for the BFSI industry:
Define your goals and target audience
Clearly define what you want to achieve with your influencer marketing campaign, and identify your target audience. This will help you choose the right influencers and create content that resonates with your target audience.
Research and select influencers
Research and identify influencers who are a good fit for your brand and target audience. Look for influencers with a large and engaged following, and whose content aligns with your brand message.
Develop a content plan
Create a content plan that outlines the type of content you want to your influencers to create, and how it will be used to achieve your campaign goals. This can include blog posts, social media posts, videos, and much more.
Measure and evaluate your campaign
Use metrics such as engagement rates, reach, and conversions to measure the effectiveness of your influencer marketing campaign. This will help you identify what is working well and what areas need improvement.
Keep an eye on the performance of your campaign and optimize it as needed. This may involve adjusting your content strategy, choosing different influencers, or making other changes to improve performance.
The Major Challenges in BFSI Industry and
How Influencer Marketing Helps To Overcome These?
The BFSI (Banking, Financial Services, and Insurance) industry faces a number of challenges that can make it difficult to connect with and engage with customers. Some of the major challenges in the BFSI industry include:
Gaining Trust and Credibility
Customers are surrounded by many financial products and services and choosing one to trust must be difficult. Building a safe and trustworthy environment for the audience is essential for the BFSI industry to attract and retain customers. Influencers have a large and engaged following, and their endorsement can help build trust and credibility for a brand.
Keeping up with Changing Regulations
The BFSI industry is heavily regulated, and keeping up with changes in regulations can be a major challenge. This makes it challenging for companies to stay compliant and preserve their reputation in the industry. Influencer marketing allows companies to stay compliant with regulations by providing transparency and making sure that influencers disclose any sponsored content.
Staying Competitive in a Digital Age
The BFSI industry is facing increased competition from fintech companies and digital-first banks that are leveraging technology to provide customers with new and innovative products and services. Influencer marketing can help companies stay competitive by leveraging the latest trends and technologies, such as social media and video content, to reach and engage with customers.
How to get benefits from influencer marketing in BFSI industry
The banking, financial services, and insurance (BFSI) industry can benefit from influencer marketing in several ways
Increase brand awareness
Influencers have a large following on social media platforms, and by partnering with them, BFSI companies can reach a wider audience and increase brand awareness.
Build trust and credibility
Influencers are considered experts in their field, and by working with them, BFSI companies can establish credibility and build trust with their target audience.
Influencers can help BFSI companies to generate leads by promoting their products and services to their followers.
By leveraging the influence of influencers, BFSI companies can increase the chances of driving sales and closing deals.
Target specific niches
BFSI companies can target specific niches by partnering with influencers who have a strong following in that niche. For example, a financial advisor can partner with a personal finance influencer to target the personal finance niche.
Provide valuable insights
Influencers can provide valuable insights on consumer preferences and market trends, which can help BFSI companies to improve their products and services.
Stand out from competitors
By working with influencers, BFSI companies can differentiate themselves from competitors and stand out in the market.
How does our Influencer platform help in BFSI?
Kofluence closely worked with India’s leading BSFI brands
- Kofluence and Flipkart came together to create #The25thHour campaign which generated intrigue with the question “What would you do if you had an extra hour in a day?”
- We divided the campaign over two phases, one intended to increase intrigue and the other to focus on the ‘Galanz’ product launch
- Unique UGC style content coupled with celeb involvement propelled the campaign, garnering over 15M Impressions.
- PharmEasy, India’s growing online pharmaceutical and healthcare service provider trusted Kofluence to amplify their marketing message of “Quick delivery made easy with PharmEasy”.
- We leveraged a winning combo of 30+ handpicked YouTube & Instagram content creators for this campaign.
- Our campaign catered to a high number of organic app installs for the brand.
- Gocolors was running a major campaign under the #GoodToGo where influencers were focusing on the festive looks
- The campaign aimed at spreading awareness about the attributes and quality of their new line of products through popular creators.
- Go Colors with Kofluence, executed a successful campaign #GoodToGoFestival with over 20 creators, delivering 1.3 M+ Views.
- Kofluence helped Meesho maximize their reach on Youtube and captivated audiences over a span of 6 months through 700+ high quality UGC content.
- Meesho campaigns touched new heights during the festive season, resulting in successful sales and an unforgettable brand campaign experience.
- We executed YT based campaign for Meesho with regional influencers for better market penetration. Multiple video collabs went live involving creators from different niche and genres for diversified impact.
- customers and increasing awareness about the benefits of using this services via a mix of mega, macro and celebrity chef influencers.
- We carefully curated a creator list with combination of medium and large influencers to drive a better CPM for the campaign.
- Kofluence is Swiggy Instamart’s preferred influencer platform partner, having driven 33K+ traffic to Swiggy Instamart through Kofluence run campaigns & contributing 10K+ new user orders.
- Dominos seeked influencer marketing for events throughout the year keeping the main objectives as brand awareness, engagement, and sales. The brand wanted to leverage the popularity of festivals and product launches to create buzz and excitement around Domino’s latest pizza offerings.
- By partnering with a diverse group of influencers across various social media platforms, the campaign successfully reached the brand’s TG – a younger, tech-savvy audience. Utilizing regional creators to amplify the messaging for festive campaigns and rigorous campaign performance analysis helped us deliver a pan-India influencer outreach programme for Dominos yielding amazing results.
- Kofluence is the exclusive influencer platform partner for Dominos, having delivered over 3000+ creator generated content around all major festivities and product launch campaigns!
Mirae Asset joined hands with Kofluence to amplify the newest addition to their product portfolio – mStock, with the aim of driving brand awareness and account openings on their platform
- To begin with, we leveraged core finance channels active on YouTube with a subscriber base of 100k+, to talk about the product features.
- We then activated Twitter Influencers, with an average follower base of 50k+, to throw light on their personal experience with the platform
- The campaign helped mStock gain significant traction among target audiences, resulting in a 10X increase in their overall app downloads
- Star Health Insurance seeked our infleuncer expertise in running their campaign #GiftStarHealth keeping reach and awareness as their objectives.
- The campaign was run during Diwali and New Year season and garnered a total of 14.5 million views which is 100% more than the proposed view count.
- This Kofluence facilitated campaign pulled in great traction while providing 2X ROI for the brand through better reach.
- One of India’s top luxury ethnic wear brands, Koskii partnered with Kofluence for increasing brand awareness over social media.
- We went live with 60 creators uploading reels doing the hookstep of a trending reel audio wearing iconic outfits from Koskii.
- The campaign garnered 6% engagement and 75% positive comments.
- Kofluence teamed up with Games24x7 and helped RummyCircle establish influencer marketing as an integral part of their marketing strategy towards both brand awareness and lead generation.
- With the help of the onboarded content creators, the team was able to get a significant amount of acquisitions and reduce the CPA considerably.
- The content went live across 18 states with 1000 creators.
- Hero MotoCorp wanted to explore influencer collaborations with Kofluence for better marketing penetration and signups.
- We crafted launch campaigns and test ride events to provide potential customers with an opportunity to experience the brand’s products in person.
- Successfully ran campaigns like #DirtBikeChallenge and #BoomWaliFeeling which generated over 45M reach.
- We deployed every category of creators from Nano to Mega, and drove maximum engagement both online and offline for Experience centre Test Drive events.
- Sugar Cosmetics wanted to launch their first-ever product collaboration with an exclusive Wonder Women range for women’s day campaign #EveryWomanIsAWonderWoman
- We activated 7,000+ Influencers for SUGAR Cosmetics with each of them spreading the message of women empowerment.
- The campaign’s contents achieved a great Comment to Like ratio of 8%
- Every creator shared inspiring stories & tagged 3 wonder women in their life to support the campaign’s messaging.
- Revital H partnered with Kofluence for Medtech influencer marketing aiming at creating brand awareness and driving conversion.
- Their multivitamin product was promoted by 28 influencers across YouTube
- Creators went live across 12 states with 7 content formats and generated good reach for the product impacting positIvely on sales.
INDmoney sought influencer expertise, tasking the team with maximizing their app install volumes, promoting users to log in as the 1st touchpoint and ultimately acquiring quality customers to invest in US stocks through their platform.
- The influencer marketing campaign activated 100+ creators across several tier 1 and metro cities, with a mix of different regional languages for a diversified impact.
- The outcome of the influencer marketing approach was that INDmoney could scale up their app registrations from 5% in month 1 to 30% in month 4. With 38M views on the 180+ content that went live, the brand could successfully bag 100K+ registrations through the campaign.