real estate

Key to Results

Here are some insights on the Real Estate industry, how Generation Z and influencer marketing goes hand in hand for Real Estate, and Kofluence’s experience working with pioneers in the industry.

real estate

Real Estate Industry refers to businesses that buy, sell, and rent properties. This includes residential properties as well as commercial properties. The industry also includes the construction and development of new properties, as well as the management and maintenance of existing ones.

Influencer marketing in the real estate industry involves partnering with individuals or companies who have a significant following on social media platforms and leveraging their influence to promote properties, services, or brands. Influencers can help to increase brand awareness and credibility, generate leads and drive sales, and provide valuable insights and feedback on market trends and consumer preferences.

Influencer Marketing and Generation Z for Real Estate

Generation Z (Gen Z) is the demographic cohort born between 1997 and 2012, and they are a crucial target market for the real estate industry. As the largest generation in history, Gen Z is set to become the dominant force in the housing market in the coming years. Influencer marketing is a powerful tool for real estate companies to attain better reach and engage with audiences in this demographic.


Here’s how you can achieve it efficiently:

Demographics At Play

One way that real estate companies can use influencer marketing to reach Gen Z is by partnering with social media influencers who have a significant following among this demographic. Influencers who are popular among Gen Z tend to be young, relatable, and authentic, and they can help to build trust and credibility with this demographic.

Micro Calls for Better Conversions

Another way to reach Gen Z is by working with micro-influencers, who are individuals with a smaller but highly engaged following. Micro-influencers tend to be experts in their niche and can provide valuable insights into the preferences and needs of this demographic.

Utilize User-Generated Content (UGC)

Gen Z values authenticity and transparency in the brands they support. UGC is a great way to showcase real people who have had positive experiences with your brand and can help to build trust with this demographic.

Create Visually Appealing & Informative Content

Gen Z is a visually-driven generation, they tend to engage with content that is visually appealing, creative and informative. Partner with influencers who can create high-quality videos and images that showcase properties and give valuable information about the area and the market.

Leverage Interactive Features

Gen Z is known for their love for interactive and immersive experiences. Utilize features like virtual tours, live Q&A sessions, and 3D walkthroughs to engage them and make them feel like they're already in the property.

How Does Real Estate Influencer Marketing Work?
There are several ways that real estate companies can use influencer marketing to reach and engage with their target audience:

Promote properties

Real estate companies can work with influencers to promote specific properties, such as luxury homes, new developments, or unique or unusual properties. This can help to boost brand awareness and drive sales for brands.

Provide customer insights

Influencers can provide data on market trends and consumer preferences. Using this, real estate companies can strategies to improve their products and services, and to stay ahead of competition at all times.

Build trust and credibility

By working with influencers, real estate companies can establish credibility and build trust with their target audience. This can be especially valuable for promoting high-end properties or services.

Target specific niches

Real estate companies can target specific niches, such as luxury properties, vacation homes, or eco-friendly properties, by partnering with influencers who have a strong following in that niche.

Use social proof

By working with influencers, real estate companies can leverage the power of social media. Influencers can provide recommendations/ reviews of properties, services, and brands, which can be highly influential to potential buyers and renters.

Create content

Influencers can create sponsored content, videos, Instagram stories, and more, that can help to showcase properties and services in an engaging and relatable way.

How to Effectively Use Social Media Influencer marketing for Real Estate

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Even the best real estate projects cannot make sufficient sales without a solid marketing strategy. Since we live in a digitally-driven age, overreliance on traditional modes of marketing and advertising is not enough. Social media is an attractive choice if you are looking to increase outreach. Influencers boast a large following on social media platforms and are regarded as experts in their domain. Collaborating with such influencers, whose opinions can influence your target audience, can make word-of-mouth marketing easier.

Here’s how the residential real estate market project can leverage the power of social media influencer marketing:

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Brand Recall and Site Visits featuring Influencers

Every real estate project follows a lifecycle, and involving influencers at each stage can help you reap benefits. Real estate is part of a lifestyle that influencers are selling to their viewers. By roping in influencers at various stages, you can seamlessly market the project on social media.

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Leveraging Influencer Authenticity

Authenticity is at the heart of influencer marketing. Leveraging your communication to show someone with whom the audience can identify will help you generate excellent traction. Apart from giving your brand much-needed visibility, collaborating with influencers is also a great way to bring a home to life and appeal to your target audience’s psyche.


Reaching out to the right TG

Need to advertise vastly different property types targeting different audiences? The answer is to work with influencers across categories. For luxury apartments, get luxury lifestyle influencers to create content weaved around such an apartment. While, for a co-living space, approach like-minded Millennial influencers who can speak about the amenities, and create multiple stories around the advantages of living in a co-living space to help aspirational millennials connect.


Utilise the existing influencer-generated content

If you want to occupy prime real estate and stay on top of the mind of your target audience, you need to keep producing enough content to ensure they remain interested. Repurposing the existing content created by the influencers is an easy way of achieving this. You can also directly reshare the original post of the influencer on your page for increased visibility.

How to evaluate the performance of your influencer marketing campaign
Knowing the right KPIs can help you to calculate the success of the influencer marketing campaign.
The most important ones you should track include:


The ultimate goal of any marketing campaign is to boost sales. Track the sales before you launched the campaign, during the campaign, and once the campaign was over to see if the campaign made a difference.

Referral Traffic

Monitoring referral traffic helps you assess the new visitors who came to the website because of the campaign. You can retarget such visitors and make them convert later. As with conversions, always compare the pre-campaign traffic to post-campaign traffic for accurate results.

Reach and Awareness

Enhancing your brand visibility is arguably one of the most significant benefits of implementing an influencer marketing campaign. That’s why it is vital to specifically track the campaign’s reach by looking at the number of new prospects due to the campaign. Track the impressions on the posts shared by the influencer and compare them with your pre-campaign numbers.

To read more about Real Estate Influencer marketing, check out our blog – How to Effectively Use Social Media Influencer marketing for Real Estate

Benefits of Influencer Marketing for Real Estate Agents or Brands

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Increase brand awareness

Influencer marketing can help real estate agents and brands to increase brand awareness and reach a wider audience. By partnering with influencers who have a significant following, agents and brands can expand their reach and attract potential buyers and renters.

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Build trust and credibility

Influencers are considered experts in their field and can help real estate agents and brands to establish credibility and build trust with their target audience. This can be especially valuable for promoting high-end properties or services.

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Generate leads

Influencers can help real estate agents and brands to generate leads by promoting their properties, services, and brands to their followers.

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Drive sales

By leveraging the influence of influencers, real estate agents and brands can increase the chances of driving sales and closing deals.

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Target specific niches

Real estate agents and brands can target specific niches, such as luxury properties, vacation homes, or eco-friendly properties, by partnering with influencers who have a strong following in that niche.

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Provide valuable insights

Influencers can provide valuable insights on consumer preferences and market trends, which can help real estate agents and brands to improve their products and services.

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Stand out from competitors

By working with influencers, real estate agents and brands can differentiate themselves from competitors and stand out in the market.

How does our platform help in Real Estate?

Kofluence closely worked with India’s leading Real estate brands

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  • Soared up the reach of campaign to 2X from initial plan and brought down the CPV by 50% of Industry Benchmark while achieving 130% higher views than expected!






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  •  #GoodToGo campaign garnered an exceptional 8% engagement, and a resounding 80% of organic positive comments within a week!






  • Contributed in an impressive  reach of 11 million+ and helped amplify TVC content through influencers driving high engagement and organic sales!






ACT Fibernet
  • 400+ organic clicks were redirected to the brand’s connection subscription. Campaign content attracted 93% positive comments aiding in 200K engagement






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  • Ultraviolette took the internet by storm by launching the F77 Space Edition with limited units that were sold out in less than 2 minutes while the Twitter campaign garnered over 4M impressions in just 4 hours!
  • This Twitter campaign was Trending at #1 with hashtags #SpaceBoundF77 and #F77SpaceEdition, even beating the Asia Cup India team squad announcement with 3500+ influencer retweet amplification.


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  • By collaborating with 5000+ nano influencers, we not only generated engaging content around Dabur’s jingle but also achieved an impressive 123% higher CPM than the industry benchmark, effectively promoting not one, but two Dabur products : Dabur Vedic Tea and Dabur Honey!






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  • Drove huge engagement for Meesho’s 2023 signature campaigns #MeeshoPeHaiSabKuch and #HayeGarmi campaigns garnering a reach of 30M+ with under 20 creators and in just 2 weeks.






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  • Through an iconic revival of Sunny Deol’s  & popular late actor, Puneeth Raj Kumar, Kofluence helped Dunzo launched an ad campaign #TareekhPeTareekhChallenge garnering millions of views.
  • We went live with 1000+ content and garnered a remarkable 9.3% engagement and 10M impressions.






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  • Kofluence and Flipkart came together to create #The25thHour campaign which generated intrigue with the question “What would you do if you had an extra hour in a day?”
  • We divided the campaign over two phases, one intended to increase intrigue and the other to focus on the ‘Galanz’ product launch
  • Unique UGC style content coupled with celeb involvement propelled the campaign, garnering over 15M Impressions.






  • PharmEasy, India’s growing online pharmaceutical and healthcare service provider trusted Kofluence to amplify their marketing message of “Quick delivery made easy with PharmEasy”.
  • We leveraged a winning combo of 30+ handpicked YouTube & Instagram content creators for this campaign.
  • Our campaign catered to a high number of organic app installs for the brand.






  • Contributed in 33K+ app downloads and 10K+ new user acquisitions for Swiggy Instamart, shooting their engagement rate from 2% to 8% over a span of just 6 months!






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  • Kofluence is AI-powered Ad-Tech Influencer Marketing marketplace, having delivered over 3000+ creator-generated content around all major festivities and product launch campaigns!






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Mirae Asset joined hands with Kofluence to amplify the newest addition to their product portfolio – mStock, with the aim of driving brand awareness and account openings on their platform

  • To begin with, we leveraged core finance channels active on YouTube with a subscriber base of 100k+, to talk about the product features.
  • We then activated Twitter Influencers, with an average follower base of 50k+, to throw light on their personal experience with the platform
  • The campaign helped mStock gain significant traction among target audiences, resulting in a 10X increase in their overall app downloads






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  • Star Health Insurance seeked our infleuncer expertise in running their campaign #GiftStarHealth keeping reach and awareness as their objectives.
  • The campaign was run during Diwali and New Year season and garnered a total of 14.5 million views which is 100% more than the proposed view count.
  • This Kofluence facilitated campaign pulled in great traction while providing 2X ROI for the brand through better reach.







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  • One of India’s top luxury ethnic wear brands, Koskii partnered with Kofluence for increasing brand awareness over social media. 
  • We went live with 60 creators uploading reels doing the hookstep of a trending reel audio wearing iconic outfits from Koskii.
  • The campaign garnered 6% engagement and 75% positive comments.






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  • Kofluence teamed up with Games24x7 and helped RummyCircle establish influencer marketing as an integral part of their marketing strategy towards both brand awareness and lead generation.
  • With the help of the onboarded content creators, the team was able to get a significant amount of acquisitions and reduce the CPA considerably.
  • The content went live across 18 states with 1000 creators.






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  • Hero MotoCorp wanted to explore influencer collaborations with Kofluence for better marketing penetration and signups.
  • We crafted launch campaigns and test ride events to provide potential customers with an opportunity to experience the brand’s products in person.
  • Successfully ran campaigns like #DirtBikeChallenge and #BoomWaliFeeling which generated over 45M reach.
  • We deployed every category of creators from Nano to Mega, and drove maximum engagement both online and offline for Experience centre Test Drive events.






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  • Sugar Cosmetics wanted to launch their first-ever product collaboration with an exclusive Wonder Women range for women’s day campaign #EveryWomanIsAWonderWoman 
  • We activated 7,000+ Influencers for SUGAR Cosmetics with each of them spreading the message of women empowerment.
  • The campaign’s contents achieved a great Comment to Like ratio of 8%
  • Every creator shared inspiring stories & tagged 3 wonder women in their life to support the campaign’s messaging.






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  • Revital H partnered with Kofluence for Medtech influencer marketing aiming at creating brand awareness and driving conversion. 
  • Their multivitamin product was promoted by 28 influencers across YouTube 
  • Creators went live across 12 states with 7 content formats and generated good reach for the product impacting positIvely on sales.






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INDmoney sought influencer expertise, tasking the team with maximizing their app install volumes, promoting users to log in as the 1st touchpoint and ultimately acquiring quality customers to invest in US stocks through their platform.

  • The influencer marketing campaign activated 100+ creators across several tier 1 and metro cities, with a mix of different regional languages for a diversified impact.
  • The outcome of the influencer marketing approach was that INDmoney could scale up their app registrations from 5% in month 1 to 30% in month 4. With 38M views on the 180+ content that went live, the brand could successfully bag 100K+ registrations through the campaign.







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