RealEstate
Key to Results

Here are some insights on the Real Estate industry, how Generation Z and influencer marketing goes hand in hand for Real Estate, and Kofluence’s experience working with pioneers in the industry.

Real Estate Industry refers to businesses that buy, sell, and rent properties. This includes residential properties as well as commercial properties. The industry also includes the construction and development of new properties, as well as the management and maintenance of existing ones.

Influencer marketing in the real estate industry involves partnering with individuals or companies who have a significant following on social media platforms and leveraging their influence to promote properties, services, or brands. Influencers can help to increase brand awareness and credibility, generate leads and drive sales, and provide valuable insights and feedback on market trends and consumer preferences.

Influencer Marketing and Generation Z for Real Estate

Generation Z (Gen Z) is the demographic cohort born between 1997 and 2012, and they are a crucial target market for the real estate industry. As the largest generation in history, Gen Z is set to become the dominant force in the housing market in the coming years. Influencer marketing is a powerful tool for real estate companies to attain better reach and engage with audiences in this demographic.

Here’s how you can achieve it efficiently:

How Does Real Estate Influencer Marketing Work?

There are several ways that real estate companies can use influencer marketing to reach and engage with their target audience:

How to Effectively Use Social Media Influencer marketing for Real Estate

Even the best real estate projects cannot make sufficient sales without a solid marketing strategy. Since we live in a digitally-driven age, overreliance on traditional modes of marketing and advertising is not enough. Social media is an attractive choice if you are looking to increase outreach. Influencers boast a large following on social media platforms and are regarded as experts in their domain. Collaborating with such influencers, whose opinions can influence your target audience, can make word-of-mouth marketing easier.

Here’s how the residential real estate market project can leverage the power of social media influencer marketing:

Reaching out to the right TG

Need to advertise vastly different property types targeting different audiences? The answer is to work with influencers across categories. For luxury apartments, get luxury lifestyle influencers to create content weaved around such an apartment. While, for a co-living space, approach like-minded Millennial influencers who can speak about the amenities, and create multiple stories around the advantages of living in a co-living space to help aspirational millennials connect.

How to evaluate the performance of your influencer marketing campaign

Knowing the right KPIs can help you to calculate the success of the influencer marketing campaign.
The most important ones you should track include:

To read more about Real Estate Influencer marketing, check out our blog – How to Effectively Use Social Media Influencer marketing for Real Estate

Benefits of Influencer Marketing for Real Estate Agents or Brands

How does our platform help in Real Estate?

Kofluence closely worked with India’s leading Real estate brands

Soared up the reach of campaign to 2X from initial plan and brought down the CPV by 50% of Industry Benchmark while achieving 130% higher views than expected!

17M+

Views

100

Content

700K+

Engagement

#GoodToGo campaign garnered an exceptional 8% engagement, and a resounding 80% of organic positive comments within a week!

2M+

Reach

3M+

Impressions

250K

Engagement

Contributed in an impressive reach of 11 million+ and helped amplify TVC content through influencers driving high engagement and organic sales!

11M+

Reach

13M+

Impressions

900K+

Engagement

400+ organic clicks were redirected to the brand’s connection subscription. Campaign content attracted 93% positive comments aiding in 200K engagement

1.6M+

Views

890K

Impressions

1.53%

Engagement

Ultraviolette took the internet by storm by launching the F77 Space Edition with limited units that were sold out in less than 2 minutes while the Twitter campaign garnered over 4M impressions in just 4 hours!
This Twitter campaign was Trending at #1 with hashtags #SpaceBoundF77 and #F77SpaceEdition, even beating the Asia Cup India team squad announcement with 3500+ influencer retweet amplification.

4H

Trending Time

4M+

Impressions

3500+

Content

By collaborating with 5000+ nano influencers, we not only generated engaging content around Dabur’s jingle but also achieved an impressive 123% higher CPM than the industry benchmark, effectively promoting not one, but two Dabur products : Dabur Vedic Tea and Dabur Honey!

8M+

Views

900k

Engagement

5000+

Content

Drove huge engagement for Meesho’s 2023 signature campaigns #MeeshoPeHaiSabKuch and #HayeGarmi campaigns garnering a reach of 30M+ with under 20 creators and in just 2 weeks.

700+

Content

353K+

Engagment

50M+

Views

Through an iconic revival of Sunny Deol’s & popular late actor, Puneeth Raj Kumar, Kofluence helped Dunzo launched an ad campaign #TareekhPeTareekhChallenge garnering millions of views.
We went live with 1000+ content and garnered a remarkable 9.3% engagement and 10M impressions.

6M

Views

10M

Impressions

1K+

Content

Kofluence and Flipkart came together to create #The25thHour campaign which generated intrigue with the question “What would you do if you had an extra hour in a day?”
We divided the campaign over two phases, one intended to increase intrigue and the other to focus on the ‘Galanz’ product launch
Unique UGC style content coupled with celeb involvement propelled the campaign, garnering over 15M Impressions.

300+

Creators

15M

Impressions

12.6M

Reach

PharmEasy, India’s growing online pharmaceutical and healthcare service provider trusted Kofluence to amplify their marketing message of “Quick delivery made easy with PharmEasy”.
We leveraged a winning combo of 30+ handpicked YouTube & Instagram content creators for this campaign.
Our campaign catered to a high number of organic app installs for the brand.

7M

Views

39

Content

2.5K+

Installs

Contributed in 33K+ app downloads and 10K+ new user acquisitions for Swiggy Instamart, shooting their engagement rate from 2% to 8% over a span of just 6 months!

2500+

Content

55M+

Views

900K

Engagement

Kofluence is the exclusive influencer platform partner for Dominos, having delivered over 3000+ creator-generated content around all major festivities and product launch campaigns!

3000+

Content

50M+

Views

50M+

Impressions

Mirae Asset joined hands with Kofluence to amplify the newest addition to their product portfolio – mStock, with the aim of driving brand awareness and account openings on their platform

To begin with, we leveraged core finance channels active on YouTube with a subscriber base of 100k+, to talk about the product features.
We then activated Twitter Influencers, with an average follower base of 50k+, to throw light on their personal experience with the platform
The campaign helped mStock gain significant traction among target audiences, resulting in a 10X increase in their overall app downloads

25+

Creators

0.5M+

Views

30K+

Likes

Star Health Insurance seeked our infleuncer expertise in running their campaign #GiftStarHealth keeping reach and awareness as their objectives.

The campaign was run during Diwali and New Year season and garnered a total of 14.5 million views which is 100% more than the proposed view count.

This Kofluence facilitated campaign pulled in great traction while providing 2X ROI for the brand through better reach.

14.5M+

Views

10K+

Engagment

1000+

Leads

One of India’s top luxury ethnic wear brands, Koskii partnered with Kofluence for increasing brand awareness over social media.
We went live with 60 creators uploading reels doing the hookstep of a trending reel audio wearing iconic outfits from Koskii.
The campaign garnered 6% engagement and 75% positive comments.

60

Content

0.76M

Impressions

6%

Engagement

Kofluence teamed up with Games24x7 and helped RummyCircle establish influencer marketing as an integral part of their marketing strategy towards both brand awareness and lead generation.
With the help of the onboarded content creators, the team was able to get a significant amount of acquisitions and reduce the CPA considerably.
The content went live across 18 states with 1000 creators.

1000+

Creators

100M+

Views

7000

Opt-ins

Hero MotoCorp wanted to explore influencer collaborations with Kofluence for better marketing penetration and signups.
We crafted launch campaigns and test ride events to provide potential customers with an opportunity to experience the brand’s products in person.
Successfully ran campaigns like #DirtBikeChallenge and #BoomWaliFeeling which generated over 45M reach.
We deployed every category of creators from Nano to Mega, and drove maximum engagement both online and offline for Experience centre Test Drive events.

10+

Content

45M+

Reach

15K+

Registration

Sugar Cosmetics wanted to launch their first-ever product collaboration with an exclusive Wonder Women range for women’s day campaign #EveryWomanIsAWonderWoman

We activated 7,000+ Influencers for SUGAR Cosmetics with each of them spreading the message of women empowerment.

The campaign’s contents achieved a great Comment to Like ratio of 8%
Every creator shared inspiring stories & tagged 3 wonder women in their life to support the campaign’s messaging.

7K+

Creators

28M

Imppressions

11%

Engagement

Revital H partnered with Kofluence for Medtech influencer marketing aiming at creating brand awareness and driving conversion.
Their multivitamin product was promoted by 28 influencers across YouTube
Creators went live across 12 states with 7 content formats and generated good reach for the product impacting positIvely on sales.

28

Content

3.4M

Views

200K

Engagement

INDmoney sought influencer expertise, tasking the team with maximizing their app install volumes, promoting users to log in as the 1st touchpoint and ultimately acquiring quality customers to invest in US stocks through their platform.

The influencer marketing campaign activated 100+ creators across several tier 1 and metro cities, with a mix of different regional languages for a diversified impact.
The outcome of the influencer marketing approach was that INDmoney could scale up their app registrations from 5% in month 1 to 30% in month 4. With 38M views on the 180+ content that went live, the brand could successfully bag 100K+ registrations through the campaign.

180+

Content

38M+

Views

100K+

Registrations

Start Up

Building brand authenticity in a startup can be challenging, but influencer marketing can be an effective tool to help achieve this goal. Partnering with influencers who have a large following can help small businesses increase their brand visibility.

BFSI

Influencer promotion of BFSI products and services can help BFSI companies generate leads through social media. Influencers have a strong influence on their followers, who are often interested in the products and services they endorse.

Luxury

Social media influencers can help luxury brands increase engagement with their target audience through two-way communication and customer feedback and spread their brand message in an authentic way.

Gaming

Gaming brands can use influencer-generated content on their social media campaigns to reach a wider audience and build trust with potential customers. This content could include influencer reviews, gameplay videos, and social media posts.

Automotive

Influencers often have a specific niche or focus, such as car enthusiasts or gearheads, which makes it easy for automotive brands to increase the chances of conversions and sales, as the audience is already interested in the topic.

Real Estate

Even the best real estate projects cannot make sufficient sales without a solid marketing strategy. Collaborating with influencers on social media platforms, whose opinions can influence your target audience, make word-of-mouth marketing easier.

MedTech

With something as critical as health, credibility plays the bigger game. Influencers, who have earned their audiences’ trust, come across as more trustworthy than even the most polished messaging from healthcare brands.

D2C

Influencer marketing has emerged as a powerful tool for D2C brands to reach their target audience and increase their return on investment (ROI) by collaborating with influencers who create engaging content for the audience.

Fintech

Influencer marketing is a powerful tool in the Fintech industry because it brings trust and authenticity to the marketing campaign. This is especially important when it comes to convincing people to invest their hard-earned money in a new Fintech application.

RealEstateKey to Results

Influencer Marketing and Generation Z for Real Estate

Here’s how you can achieve it efficiently:

Demographics At Play

Micro Calls for Better Conversions

Utilize User-Generated Content (UGC)

Create Visually Appealing & Informative Content

Leverage Interactive Features

How Does Real Estate Influencer Marketing Work?

There are several ways that real estate companies can use influencer marketing to reach and engage with their target audience:

Promote properties

Provide customer insights

Build trust and credibility

Target specific niches

Use social proof

Create content

How to Effectively Use Social Media Influencer marketing for Real Estate

Here’s how the residential real estate market project can leverage the power of social media influencer marketing:

Brand Recall and Site Visits featuring Influencers

Leveraging Influencer Authenticity

Reaching out to the right TG

Utilise the existing influencer-generated content

How to evaluate the performance of your influencer marketing campaign

Knowing the right KPIs can help you to calculate the success of the influencer marketing campaign. The most important ones you should track include:

Conversions

Referral Traffic

Reach and Awareness

Benefits of Influencer Marketing for Real Estate Agents or Brands

Increase brand awareness

Build trust and credibility

Generate leads

Drive sales

Target specific niches

Provide valuable insights

Stand out from competitors

How does our platform help in Real Estate?

17M+

Views

100

Content

700K+

Engagement

2M+

Reach

3M+

Impressions

250K

Engagement

11M+

Reach

13M+

Impressions

900K+

Engagement

1.6M+

Views

890K

Impressions

1.53%

Engagement

4H

Trending Time

4M+

Impressions

3500+

Content

8M+

Views

900k

Engagement

5000+

Content

700+

Content

353K+

Engagment

50M+

Views

6M

Views

RealEstate
Key to Results

Knowing the right KPIs can help you to calculate the success of the influencer marketing campaign.
The most important ones you should track include: