- Through an iconic revival of Sunny Deol’s & popular late actor, Puneeth Raj Kumar, Kofluence helped Dunzo launched an ad campaign #TareekhPeTareekhChallenge garnering millions of views.
- We went live with 1000+ content and garnered a remarkable 9.3% engagement and 10M impressions.
Launchpad to Virality
Here are some insights on the Startups industry, how to use influencer marketing to grow startup business, how they benefits small businesses, and Kofluence’s experience working with pioneers in the industry.
Startup refers to a company or an organisation that is in its initial stages of operation and is in the phase of developing a unique product or service with the potential for high growth in the near future. Startups are often characterised by their innovative approach to solving a problem or filling a need in the marketplace.
Use Influencer Marketing To Grow Your Startups Business
Here are a few tips on how to use influencer marketing to grow your startup's business
Identify the right influencers
Not all influencers are created equal, so it's important to identify those who align with your brand's values and target audience. Look for influencers who have a genuine interest in your products or services and a large, engaged following.
Develop a clear campaign plan
Before reaching out to influencers, develop a clear campaign plan that outlines your goals, budget, and expected outcomes. This will help ensure that your influencer marketing efforts are aligned with your overall business strategy.
Be transparent about the partnership and disclose any sponsored content. Audiences are savvy, and they can spot a disingenuous influencer post from a mile away. By being transparent, you'll build trust with your audience and the influencer.
Measure and analyze
Use tools to measure the performance of your influencer marketing campaign and analyze the data to see what's working and what's not. Use the information to improve your strategy and continue to focus on the influencers that bring the most value to your brand.
Maintaining a relationship
Once you've identified the right influencers, make sure to maintain a good relationship with them. It's easier to work with influencers again if you have a good rapport with them.
Build Brand Authenticity in startups using influencer marketing
Building brand authenticity in a startup can be challenging, but influencer marketing can be an effective tool to help achieve this goal. Here are a few tips on how to use influencer marketing to build brand authenticity for your startup:
Choose influencers who align with your brand values
Look for influencers who share the same values and mission as your brand. This will help ensure that their message is consistent with your own and will help build trust with your audience.
Encourage influencers to be authentic
Encourage your influencers to be authentic and true to themselves in their posts. This will help build trust with their audience and make the partnership feel more organic.
Use storytelling to create emotional connection
Use storytelling to create an emotional connection between your brand and your audience. Influencers can help you tell your brand's story in a relatable and authentic way that will resonate with your target audience.
Use user-generated content
User-generated content is a great way to showcase authentic, real-life examples of how your customers are using your products or services. Encourage influencers to share user-generated content in their posts to build trust and authenticity with their followers.
Be transparent about your influencer partnerships and disclose any sponsored content. This will help build trust with your audience and show that you're committed to authenticity.
How Influencer Marketing Benefits Small Businesses
Influencer marketing can benefit small businesses in several ways
Increase brand awareness
By partnering with influencers who have a large following, small businesses can increase their brand awareness and reach a wider audience.
Influencer marketing allows small businesses to target specific demographics of consumers who are more likely to be interested in their products or services.
Compared to traditional forms of advertising such as television or print ads, influencer marketing can be a more cost-effective way for small businesses to reach potential customers.
Trust and Credibility
Influencers are considered experts in their field and have built trust and credibility with their followers. By partnering with them, small businesses can leverage this trust and credibility to increase consumer trust in their brand.
Social media influencers can help small businesses increase engagement with their target audience through two-way communication and customer feedback.
By regularly working with influencers, small businesses can build relationships with potential customers and show them what their brand is all about.
Reach Niche Markets
Small businesses can reach niche markets by partnering with influencers who have a following that aligns with the small business target market.
With the right tools, small businesses can track the results of their influencer marketing campaigns and measure the ROI of their investment.
How does our platform help in Startups?
Kofluence closely worked with India’s leading Startup brands
- Kofluence and Flipkart came together to create #The25thHour campaign which generated intrigue with the question “What would you do if you had an extra hour in a day?”
- We divided the campaign over two phases, one intended to increase intrigue and the other to focus on the ‘Galanz’ product launch
- Unique UGC style content coupled with celeb involvement propelled the campaign, garnering over 15M Impressions.
- PharmEasy, India’s growing online pharmaceutical and healthcare service provider trusted Kofluence to amplify their marketing message of “Quick delivery made easy with PharmEasy”.
- We leveraged a winning combo of 30+ handpicked YouTube & Instagram content creators for this campaign.
- Our campaign catered to a high number of organic app installs for the brand.
- Gocolors was running a major campaign under the #GoodToGo where influencers were focusing on the festive looks
- The campaign aimed at spreading awareness about the attributes and quality of their new line of products through popular creators.
- Go Colors with Kofluence, executed a successful campaign #GoodToGoFestival with over 20 creators, delivering 1.3 M+ Views.
- Kofluence helped Meesho maximize their reach on Youtube and captivated audiences over a span of 6 months through 700+ high quality UGC content.
- Meesho campaigns touched new heights during the festive season, resulting in successful sales and an unforgettable brand campaign experience.
- We executed YT based campaign for Meesho with regional influencers for better market penetration. Multiple video collabs went live involving creators from different niche and genres for diversified impact.
- customers and increasing awareness about the benefits of using this services via a mix of mega, macro and celebrity chef influencers.
- We carefully curated a creator list with combination of medium and large influencers to drive a better CPM for the campaign.
- Kofluence is Swiggy Instamart’s preferred influencer platform partner, having driven 33K+ traffic to Swiggy Instamart through Kofluence run campaigns & contributing 10K+ new user orders.
- Dominos seeked influencer marketing for events throughout the year keeping the main objectives as brand awareness, engagement, and sales. The brand wanted to leverage the popularity of festivals and product launches to create buzz and excitement around Domino’s latest pizza offerings.
- By partnering with a diverse group of influencers across various social media platforms, the campaign successfully reached the brand’s TG – a younger, tech-savvy audience. Utilizing regional creators to amplify the messaging for festive campaigns and rigorous campaign performance analysis helped us deliver a pan-India influencer outreach programme for Dominos yielding amazing results.
- Kofluence is the exclusive influencer platform partner for Dominos, having delivered over 3000+ creator generated content around all major festivities and product launch campaigns!
Mirae Asset joined hands with Kofluence to amplify the newest addition to their product portfolio – mStock, with the aim of driving brand awareness and account openings on their platform
- To begin with, we leveraged core finance channels active on YouTube with a subscriber base of 100k+, to talk about the product features.
- We then activated Twitter Influencers, with an average follower base of 50k+, to throw light on their personal experience with the platform
- The campaign helped mStock gain significant traction among target audiences, resulting in a 10X increase in their overall app downloads
- Star Health Insurance seeked our infleuncer expertise in running their campaign #GiftStarHealth keeping reach and awareness as their objectives.
- The campaign was run during Diwali and New Year season and garnered a total of 14.5 million views which is 100% more than the proposed view count.
- This Kofluence facilitated campaign pulled in great traction while providing 2X ROI for the brand through better reach.
- One of India’s top luxury ethnic wear brands, Koskii partnered with Kofluence for increasing brand awareness over social media.
- We went live with 60 creators uploading reels doing the hookstep of a trending reel audio wearing iconic outfits from Koskii.
- The campaign garnered 6% engagement and 75% positive comments.
- Kofluence teamed up with Games24x7 and helped RummyCircle establish influencer marketing as an integral part of their marketing strategy towards both brand awareness and lead generation.
- With the help of the onboarded content creators, the team was able to get a significant amount of acquisitions and reduce the CPA considerably.
- The content went live across 18 states with 1000 creators.
- Hero MotoCorp wanted to explore influencer collaborations with Kofluence for better marketing penetration and signups.
- We crafted launch campaigns and test ride events to provide potential customers with an opportunity to experience the brand’s products in person.
- Successfully ran campaigns like #DirtBikeChallenge and #BoomWaliFeeling which generated over 45M reach.
- We deployed every category of creators from Nano to Mega, and drove maximum engagement both online and offline for Experience centre Test Drive events.
- Sugar Cosmetics wanted to launch their first-ever product collaboration with an exclusive Wonder Women range for women’s day campaign #EveryWomanIsAWonderWoman
- We activated 7,000+ Influencers for SUGAR Cosmetics with each of them spreading the message of women empowerment.
- The campaign’s contents achieved a great Comment to Like ratio of 8%
- Every creator shared inspiring stories & tagged 3 wonder women in their life to support the campaign’s messaging.
- Revital H partnered with Kofluence for Medtech influencer marketing aiming at creating brand awareness and driving conversion.
- Their multivitamin product was promoted by 28 influencers across YouTube
- Creators went live across 12 states with 7 content formats and generated good reach for the product impacting positIvely on sales.
INDmoney sought influencer expertise, tasking the team with maximizing their app install volumes, promoting users to log in as the 1st touchpoint and ultimately acquiring quality customers to invest in US stocks through their platform.
- The influencer marketing campaign activated 100+ creators across several tier 1 and metro cities, with a mix of different regional languages for a diversified impact.
- The outcome of the influencer marketing approach was that INDmoney could scale up their app registrations from 5% in month 1 to 30% in month 4. With 38M views on the 180+ content that went live, the brand could successfully bag 100K+ registrations through the campaign.