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MedTech
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Here are some insights on the MedTech industry, how Med Tech are recruiting influencers to help in their business, and Kofluence’s experience working with pioneers in the industry.

medtech

MedTech industry is all about using technology to improve people’s health. It covers everything from tools and devices used to diagnose and treat diseases, to services and solutions that help people stay healthy. MedTech is at the intersection of healthcare and technology, connecting patient care with advanced tools and equipment.

Influencing the MedTech Sector with Experts

Medical technology sector has been quite slow to adopt digital change. With social media taking over, audiences are already connecting with healthcare influencers and participating in virtual communities online. Influencer marketing introduces these conversations on social media platforms while integrating education, awareness and promotion.

Credibility Sells Better

With something as critical as health, credibility plays the bigger game. Influencers, who have earned their audiences’ trust, come across as more trustworthy than even the most polished messaging from healthcare brands.

Growing Popularity

Healthcare topics are becoming increasingly popular on social media platforms like YouTube and Instagram. The public resorts to finding remedies and solutions on the internet and social media are where the answer to almost everything lies. Influencers make use of these online spaces to provide information on their personal health challenges and offer suggestions to their followers.

Emotional Connect

Medtech influencers add a personal nature to their way of sharing a healthcare journey which creates an emotional connection between the influencer and their followers. This makes it more likely for their followers to be buying customers of the products and services they recommend.

Finding Relevant Information

Patients often turn to social media to find emotional support and caregiver resources, or to learn about new treatments and technologies. An influencer endorsing a trustworthy medtech product can help narrow down their search and find a solution quicker.

The Rise of Medical Opinion by Social Media Influencers

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Marketing Partnership

MedTech and pharmaceutical companies now partner with patient influencers, who have built large followings based on their authenticity and relatability which helps the brands drive awareness and conversion on a higher scale.

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Trust Building

Consumer businesses work with social media influencers to build trust and reliability for their products and services. While healthcare has been slow to adopt the influencer voice, MedTech influencers have had a huge hold over the target audience. Especially in an era dominated by fake news, these influential figures can enable healthcare and life science companies to elevate the patient voice in their communications, leading to a more patient‑centric brand.

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Democratizing Social Influence

Social media platforms have democratized world the creation and spread of information. Anyone with a decent reach and audience engagement rate can express an opinion and share it with their followers. Their content extends to in‑depth customer reviews and highly personal stories that drive disease awareness.

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Audience Connect

Audience take consumer influencers as their trusted peers even when it comes to healthcare recommendations mostly because their content is more relatable, especially for patients who are less health literate. As a result, the most influential campaigns combine the voices of experts and consumer influencers.

How is Kofluence changing the MedTech marketing landscape?

Kofluence closely worked with India’s leading MedTech brands

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  • Soared up the reach of campaign to 2X from initial plan and brought down the CPV by 50% of Industry Benchmark while achieving 130% higher views than expected!

17M+

Views

100

Content

700K+

Engagement
Go Colors
  •  #GoodToGo campaign garnered an exceptional 8% engagement, and a resounding 80% of organic positive comments within a week!

2M+

Reach

3M+

Impressions

250K

Engagement
TITAN
  • Contributed in an impressive  reach of 11 million+ and helped amplify TVC content through influencers driving high engagement and organic sales!

11M+

Reach

13M+

Impressions

900K+

Engagement
ACT Fibernet
  • 400+ organic clicks were redirected to the brand’s connection subscription. Campaign content attracted 93% positive comments aiding in 200K engagement

1.6M+

Views

890K

Impressions

1.53%

Engagement
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Ultraviolette
  • Ultraviolette took the internet by storm by launching the F77 Space Edition with limited units that were sold out in less than 2 minutes while the Twitter campaign garnered over 4M impressions in just 4 hours!
  • This Twitter campaign was Trending at #1 with hashtags #SpaceBoundF77 and #F77SpaceEdition, even beating the Asia Cup India team squad announcement with 3500+ influencer retweet amplification.

4H

Trending Time

4M+

Impressions

3500+

Content
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  • By collaborating with 5000+ nano influencers, we not only generated engaging content around Dabur’s jingle but also achieved an impressive 123% higher CPM than the industry benchmark, effectively promoting not one, but two Dabur products : Dabur Vedic Tea and Dabur Honey!

8M+

Views

900k

Engagement

5000+

Content
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  • Drove huge engagement for Meesho’s 2023 signature campaigns #MeeshoPeHaiSabKuch and #HayeGarmi campaigns garnering a reach of 30M+ with under 20 creators and in just 2 weeks.

700+

Content

353K+

Engagment

50M+

Views
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  • Through an iconic revival of Sunny Deol’s  & popular late actor, Puneeth Raj Kumar, Kofluence helped Dunzo launched an ad campaign #TareekhPeTareekhChallenge garnering millions of views.
  • We went live with 1000+ content and garnered a remarkable 9.3% engagement and 10M impressions.

6M

Views

10M

Impressions

1K+

Content
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  • Kofluence and Flipkart came together to create #The25thHour campaign which generated intrigue with the question “What would you do if you had an extra hour in a day?”
  • We divided the campaign over two phases, one intended to increase intrigue and the other to focus on the ‘Galanz’ product launch
  • Unique UGC style content coupled with celeb involvement propelled the campaign, garnering over 15M Impressions.

300+

Creators

15M

Impressions

12.6M

Reach
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  • PharmEasy, India’s growing online pharmaceutical and healthcare service provider trusted Kofluence to amplify their marketing message of “Quick delivery made easy with PharmEasy”.
  • We leveraged a winning combo of 30+ handpicked YouTube & Instagram content creators for this campaign.
  • Our campaign catered to a high number of organic app installs for the brand.

7M

Views

39

Content

2.5K+

Installs
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  • Contributed in 33K+ app downloads and 10K+ new user acquisitions for Swiggy Instamart, shooting their engagement rate from 2% to 8% over a span of just 6 months!

2500+

Content

55M+

Views

900K

Engagement
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  • Kofluence is the exclusive influencer platform partner for Dominos, having delivered over 3000+ creator-generated content around all major festivities and product launch campaigns!

3000+

Content

50M+

Views

50M+

Impressions
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Mirae Asset joined hands with Kofluence to amplify the newest addition to their product portfolio – mStock, with the aim of driving brand awareness and account openings on their platform

  • To begin with, we leveraged core finance channels active on YouTube with a subscriber base of 100k+, to talk about the product features.
  • We then activated Twitter Influencers, with an average follower base of 50k+, to throw light on their personal experience with the platform
  • The campaign helped mStock gain significant traction among target audiences, resulting in a 10X increase in their overall app downloads

25+

Creators

0.5M+

Views

30K+

Likes
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  • Star Health Insurance seeked our infleuncer expertise in running their campaign #GiftStarHealth keeping reach and awareness as their objectives.
  • The campaign was run during Diwali and New Year season and garnered a total of 14.5 million views which is 100% more than the proposed view count.
  • This Kofluence facilitated campaign pulled in great traction while providing 2X ROI for the brand through better reach.

 

14.5M+

Views

10K+

Engagment

1000+

Leads
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  • One of India’s top luxury ethnic wear brands, Koskii partnered with Kofluence for increasing brand awareness over social media. 
  • We went live with 60 creators uploading reels doing the hookstep of a trending reel audio wearing iconic outfits from Koskii.
  • The campaign garnered 6% engagement and 75% positive comments.

60

Content

0.76M

Impressions

6%

Engagement
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  • Kofluence teamed up with Games24x7 and helped RummyCircle establish influencer marketing as an integral part of their marketing strategy towards both brand awareness and lead generation.
  • With the help of the onboarded content creators, the team was able to get a significant amount of acquisitions and reduce the CPA considerably.
  • The content went live across 18 states with 1000 creators.

1000+

Creators

100M+

Views

7000

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  • Hero MotoCorp wanted to explore influencer collaborations with Kofluence for better marketing penetration and signups.
  • We crafted launch campaigns and test ride events to provide potential customers with an opportunity to experience the brand’s products in person.
  • Successfully ran campaigns like #DirtBikeChallenge and #BoomWaliFeeling which generated over 45M reach.
  • We deployed every category of creators from Nano to Mega, and drove maximum engagement both online and offline for Experience centre Test Drive events.

10+

Content

45M+

Reach

15K+

Registration
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  • Sugar Cosmetics wanted to launch their first-ever product collaboration with an exclusive Wonder Women range for women’s day campaign #EveryWomanIsAWonderWoman 
  • We activated 7,000+ Influencers for SUGAR Cosmetics with each of them spreading the message of women empowerment.
  • The campaign’s contents achieved a great Comment to Like ratio of 8%
  • Every creator shared inspiring stories & tagged 3 wonder women in their life to support the campaign’s messaging.

7K+

Creators

28M

Imppressions

11%

Engagement
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  • Revital H partnered with Kofluence for Medtech influencer marketing aiming at creating brand awareness and driving conversion. 
  • Their multivitamin product was promoted by 28 influencers across YouTube 
  • Creators went live across 12 states with 7 content formats and generated good reach for the product impacting positIvely on sales.

28

Content

3.4M

Views

200K

Engagement
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INDmoney sought influencer expertise, tasking the team with maximizing their app install volumes, promoting users to log in as the 1st touchpoint and ultimately acquiring quality customers to invest in US stocks through their platform.

  • The influencer marketing campaign activated 100+ creators across several tier 1 and metro cities, with a mix of different regional languages for a diversified impact.
  • The outcome of the influencer marketing approach was that INDmoney could scale up their app registrations from 5% in month 1 to 30% in month 4. With 38M views on the 180+ content that went live, the brand could successfully bag 100K+ registrations through the campaign.

180+

Content

38M+

Views

100K+

Registrations
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Check out our partnered Industries !

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Start Up

Building brand authenticity in a startup can be challenging, but influencer marketing can be an effective tool to help achieve this goal. Partnering with influencers who have a large following can help small businesses increase their brand visibility.
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BFSI

Influencer promotion of BFSI products and services can help BFSI companies generate leads through social media. Influencers have a strong influence on their followers, who are often interested in the products and services they endorse.
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Luxury

Social media influencers can help luxury brands increase engagement with their target audience through two-way communication and customer feedback and spread their brand message in an authentic way.
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Gaming

Gaming brands can use influencer-generated content on their social media campaigns to reach a wider audience and build trust with potential customers. This content could include influencer reviews, gameplay videos, and social media posts.
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Automotive

Influencers often have a specific niche or focus, such as car enthusiasts or gearheads, which makes it easy for automotive brands to increase the chances of conversions and sales, as the audience is already interested in the topic.
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Real Estate

Even the best real estate projects cannot make sufficient sales without a solid marketing strategy. Collaborating with influencers on social media platforms, whose opinions can influence your target audience, make word-of-mouth marketing easier.
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MedTech

With something as critical as health, credibility plays the bigger game. Influencers, who have earned their audiences’ trust, come across as more trustworthy than even the most polished messaging from healthcare brands.
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D2C

Influencer marketing has emerged as a powerful tool for D2C brands to reach their target audience and increase their return on investment (ROI) by collaborating with influencers who create engaging content for the audience.
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Fintech

Influencer marketing is a powerful tool in the Fintech industry because it brings trust and authenticity to the marketing campaign. This is especially important when it comes to convincing people to invest their hard-earned money in a new Fintech application.
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