- Soared up the reach of campaign to 2X from initial plan and brought down the CPV by 50% of Industry Benchmark while achieving 130% higher views than expected!
Direct 2 Collaborations
Here are some insights on the D2C industry, influencer marketing strategies For D2C Businesses to maximize ROI, and Kofluence’s experience working with pioneers in the industry.
D2C (direct-to-consumer) refers to the selling of products or services straight to the consumers without any middlemen involved. It involves a company selling its goods through its own channels like its website, social media, or mobile app, rather than relying on retailers or wholesalers. The direct-to-consumer (D2C) industry has been rapidly growing, and with it comes a wealth of opportunities for businesses to connect with their customers in new ways.
Influencer Marketing(IM) mix for D2C brands and its benefits
Influencer marketing has emerged as a powerful tool for D2C brands to reach their target audience and increase their return on investment (ROI). By collaborating with influencers, D2C businesses can leverage the power of social media and other digital platforms to create engaging content that resonates with their audience. Benefits of influencer marketing for D2C brands include:
Benefits of influencer marketing for D2C brands
Increased visibility and brand awareness
By partnering with influencers who have a large following, D2C brands can gain exposure to a large audience that they might not have been able to reach otherwise.
Influencers have built trust with their followers, so when they recommend a product or service, their followers are more likely to trust and consider it.
D2C brands can choose to work with influencers whose followers align with their target audience. This can help increase the chances that the brand's message will resonate with the right people.
Influencer marketing can be cost-effective for D2C brands, especially when compared to traditional forms of advertising, as it allows brands to reach a large audience at a lower cost.
It's important to keep in mind that when working with influencers, authenticity and relevance is key, to not just tap the follower base but also make sure that there is a proper brand alignment and resonance, which will lead to a more successful campaign
What are the Challenges of D2C E-Commerce? How to get Success for D2C Brands
There are several challenges that D2C (direct-to-consumer) e-commerce brands may face when it comes to marketing, including:
Building brand awareness
D2C brands often have to compete with established companies that have a larger marketing budget and more resources. IM can help D2C brands build brand awareness by leveraging the reach and influence of social media influencers to promote their products.
Driving traffic and sales
D2C E-Commerce brands need to drive traffic to their website and convert visitors into customers. IM can help drive traffic and sales by directing followers of influencers to the brand's website, where they can purchase products.
D2C brands often have to compete with established companies that have a larger marketing budget and more resources. Influencer marketing can help D2C brands build brand awareness by leveraging the reach and influence of social media influencers to promote their products.
D2C e-commerce is a highly competitive space and brands need to continuously innovate and differentiate themselves to stand out. Influencer marketing can help D2C brands differentiate themselves by showcasing their unique products and values through the eyes of an influencer.
Influencer Marketing Strategies For D2C Businesses to Maximize ROI
Kofluence has been at the forefront of this trend, working with some of the most innovative and successful D2C pioneers in the industry. Through our extensive experience, we have developed a deep understanding of what works and what doesn’t when it comes to influencer marketing in the D2C space. Our insights have revealed that a successful influencer marketing campaign is not just about finding the right influencer, but also about understanding the audience and crafting a message that resonates with them.
Identify the right Influencers
D2C brands should select influencers who align with their brand values and target audience.
Create authentic content
D2C brands should work with influencers to create authentic content that showcases their products in a natural and relatable way.
Measure the ROI
D2C brands should measure the ROI of their influencer marketing campaigns by tracking website traffic, sales, and customer engagement.
Continuously Improve and Adapt
D2C brands should continuously improve their influencer marketing strategy by learning from previous campaigns and adapting to new trends and technologies.
How does our platform help in D2C?
Kofluence closely worked with India’s leading D2C brands
- Ultraviolette took the internet by storm by launching the F77 Space Edition with limited units that were sold out in less than 2 minutes while the Twitter campaign garnered over 4M impressions in just 4 hours!
- This Twitter campaign was Trending at #1 with hashtags #SpaceBoundF77 and #F77SpaceEdition, even beating the Asia Cup India team squad announcement with 3500+ influencer retweet amplification.
- By collaborating with 5000+ nano influencers, we not only generated engaging content around Dabur’s jingle but also achieved an impressive 123% higher CPM than the industry benchmark, effectively promoting not one, but two Dabur products : Dabur Vedic Tea and Dabur Honey!
- Through an iconic revival of Sunny Deol’s & popular late actor, Puneeth Raj Kumar, Kofluence helped Dunzo launched an ad campaign #TareekhPeTareekhChallenge garnering millions of views.
- We went live with 1000+ content and garnered a remarkable 9.3% engagement and 10M impressions.
- Kofluence and Flipkart came together to create #The25thHour campaign which generated intrigue with the question “What would you do if you had an extra hour in a day?”
- We divided the campaign over two phases, one intended to increase intrigue and the other to focus on the ‘Galanz’ product launch
- Unique UGC style content coupled with celeb involvement propelled the campaign, garnering over 15M Impressions.
- PharmEasy, India’s growing online pharmaceutical and healthcare service provider trusted Kofluence to amplify their marketing message of “Quick delivery made easy with PharmEasy”.
- We leveraged a winning combo of 30+ handpicked YouTube & Instagram content creators for this campaign.
- Our campaign catered to a high number of organic app installs for the brand.
Mirae Asset joined hands with Kofluence to amplify the newest addition to their product portfolio – mStock, with the aim of driving brand awareness and account openings on their platform
- To begin with, we leveraged core finance channels active on YouTube with a subscriber base of 100k+, to talk about the product features.
- We then activated Twitter Influencers, with an average follower base of 50k+, to throw light on their personal experience with the platform
- The campaign helped mStock gain significant traction among target audiences, resulting in a 10X increase in their overall app downloads
- Star Health Insurance seeked our infleuncer expertise in running their campaign #GiftStarHealth keeping reach and awareness as their objectives.
- The campaign was run during Diwali and New Year season and garnered a total of 14.5 million views which is 100% more than the proposed view count.
- This Kofluence facilitated campaign pulled in great traction while providing 2X ROI for the brand through better reach.
- One of India’s top luxury ethnic wear brands, Koskii partnered with Kofluence for increasing brand awareness over social media.
- We went live with 60 creators uploading reels doing the hookstep of a trending reel audio wearing iconic outfits from Koskii.
- The campaign garnered 6% engagement and 75% positive comments.
- Kofluence teamed up with Games24x7 and helped RummyCircle establish influencer marketing as an integral part of their marketing strategy towards both brand awareness and lead generation.
- With the help of the onboarded content creators, the team was able to get a significant amount of acquisitions and reduce the CPA considerably.
- The content went live across 18 states with 1000 creators.
- Hero MotoCorp wanted to explore influencer collaborations with Kofluence for better marketing penetration and signups.
- We crafted launch campaigns and test ride events to provide potential customers with an opportunity to experience the brand’s products in person.
- Successfully ran campaigns like #DirtBikeChallenge and #BoomWaliFeeling which generated over 45M reach.
- We deployed every category of creators from Nano to Mega, and drove maximum engagement both online and offline for Experience centre Test Drive events.
- Sugar Cosmetics wanted to launch their first-ever product collaboration with an exclusive Wonder Women range for women’s day campaign #EveryWomanIsAWonderWoman
- We activated 7,000+ Influencers for SUGAR Cosmetics with each of them spreading the message of women empowerment.
- The campaign’s contents achieved a great Comment to Like ratio of 8%
- Every creator shared inspiring stories & tagged 3 wonder women in their life to support the campaign’s messaging.
- Revital H partnered with Kofluence for Medtech influencer marketing aiming at creating brand awareness and driving conversion.
- Their multivitamin product was promoted by 28 influencers across YouTube
- Creators went live across 12 states with 7 content formats and generated good reach for the product impacting positIvely on sales.
INDmoney sought influencer expertise, tasking the team with maximizing their app install volumes, promoting users to log in as the 1st touchpoint and ultimately acquiring quality customers to invest in US stocks through their platform.
- The influencer marketing campaign activated 100+ creators across several tier 1 and metro cities, with a mix of different regional languages for a diversified impact.
- The outcome of the influencer marketing approach was that INDmoney could scale up their app registrations from 5% in month 1 to 30% in month 4. With 38M views on the 180+ content that went live, the brand could successfully bag 100K+ registrations through the campaign.