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D2C
Direct 2 Collaborations

Here are some insights on the D2C industry, influencer marketing strategies For D2C Businesses to maximize ROI, and Kofluence’s experience working with pioneers in the industry.

Influencer Marketing for D2C (Direct To Consumer) Business

D2C (direct-to-consumer) refers to the selling of products or services straight to the consumers without any middlemen involved. It involves a company selling its goods through its own channels like its website, social media, or mobile app, rather than relying on retailers or wholesalers. The direct-to-consumer (D2C) industry has been rapidly growing, and with it comes a wealth of opportunities for businesses to connect with their customers in new ways.

Influencer Marketing(IM) mix for D2C brands and its benefits

Influencer marketing has emerged as a powerful tool for D2C brands to reach their target audience and increase their return on investment (ROI). By collaborating with influencers, D2C businesses can leverage the power of social media and other digital platforms to create engaging content that resonates with their audience. Benefits of influencer marketing for D2C brands include:

Benefits of influencer marketing for D2C brands

Increased visibility and brand awareness

By partnering with influencers who have a large following, D2C brands can gain exposure to a large audience that they might not have been able to reach otherwise.

Enhanced credibility

Influencers have built trust with their followers, so when they recommend a product or service, their followers are more likely to trust and consider it.

Better targeting

D2C brands can choose to work with influencers whose followers align with their target audience. This can help increase the chances that the brand's message will resonate with the right people.

Greater ROI

Influencer marketing can be cost-effective for D2C brands, especially when compared to traditional forms of advertising, as it allows brands to reach a large audience at a lower cost.

It's important to keep in mind that when working with influencers, authenticity and relevance is key, to not just tap the follower base but also make sure that there is a proper brand alignment and resonance, which will lead to a more successful campaign
What are the Challenges of D2C E-Commerce? How to get Success for D2C Brands

There are several challenges that D2C (direct-to-consumer) e-commerce brands may face when it comes to marketing, including:

Building brand awareness

D2C brands often have to compete with established companies that have a larger marketing budget and more resources. IM can help D2C brands build brand awareness by leveraging the reach and influence of social media influencers to promote their products.

Driving traffic and sales

D2C E-Commerce brands need to drive traffic to their website and convert visitors into customers. IM can help drive traffic and sales by directing followers of influencers to the brand's website, where they can purchase products.

Better targeting

D2C brands often have to compete with established companies that have a larger marketing budget and more resources. Influencer marketing can help D2C brands build brand awareness by leveraging the reach and influence of social media influencers to promote their products.

Greater ROI

D2C e-commerce is a highly competitive space and brands need to continuously innovate and differentiate themselves to stand out. Influencer marketing can help D2C brands differentiate themselves by showcasing their unique products and values through the eyes of an influencer.

Influencer Marketing Strategies For D2C Businesses to Maximize ROI

Kofluence has been at the forefront of this trend, working with some of the most innovative and successful D2C pioneers in the industry. Through our extensive experience, we have developed a deep understanding of what works and what doesn’t when it comes to influencer marketing in the D2C space. Our insights have revealed that a successful influencer marketing campaign is not just about finding the right influencer, but also about understanding the audience and crafting a message that resonates with them.

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Identify the right Influencers

D2C brands should select influencers who align with their brand values and target audience.

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Create authentic content

D2C brands should work with influencers to create authentic content that showcases their products in a natural and relatable way.

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Measure the ROI

D2C brands should measure the ROI of their influencer marketing campaigns by tracking website traffic, sales, and customer engagement.

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Continuously Improve and Adapt

D2C brands should continuously improve their influencer marketing strategy by learning from previous campaigns and adapting to new trends and technologies.

How does our platform help in D2C?

Kofluence closely worked with India’s leading D2C brands

Instagram Influencer Marketing Case Study For Dunzo
  • Through an iconic revival of Sunny Deol’s  & popular late actor, Puneeth Raj Kumar, Kofluence helped Dunzo launched an ad campaign #TareekhPeTareekhChallenge garnering millions of views.
  • We went live with 1000+ content and garnered a remarkable 9.3% engagement and 10M impressions.

6M

Views

10M

Impressions

1K+

Content
Instagram Influencer Marketing Case Study For Flipkart
  • Kofluence and Flipkart came together to create #The25thHour campaign which generated intrigue with the question “What would you do if you had an extra hour in a day?”
  • We divided the campaign over two phases, one intended to increase intrigue and the other to focus on the ‘Galanz’ product launch
  • Unique UGC style content coupled with celeb involvement propelled the campaign, garnering over 15M Impressions.

300+

Creators

15M

Impressions

12.6M

Reach
Youtube Influencer Marketing Case Study for PharmEasy
  • PharmEasy, India’s growing online pharmaceutical and healthcare service provider trusted Kofluence to amplify their marketing message of “Quick delivery made easy with PharmEasy”.
  • We leveraged a winning combo of 30+ handpicked YouTube & Instagram content creators for this campaign.
  • Our campaign catered to a high number of organic app installs for the brand.

7M

Views

39

Content

2.5K+

Installs
GO COLORS
  • Gocolors was running a major campaign under the #GoodToGo where influencers were focusing on the festive looks
  • The campaign aimed at spreading awareness about the attributes and quality of their new line of products through popular creators.
  • Go Colors with Kofluence, executed a successful campaign #GoodToGoFestival  with over 20 creators, delivering 1.3 M+ Views.

23

Content

180K+

Engagment

2.68M+

Reach
meesho
  • Kofluence helped Meesho maximize their reach on Youtube and captivated audiences over a span of 6 months through 700+ high quality UGC content.
  • Meesho campaigns touched new heights during the festive season, resulting in successful sales and an unforgettable brand campaign experience.
  • We executed YT based campaign for Meesho with regional influencers for better market penetration. Multiple video collabs went live involving creators from different niche and genres for diversified impact.

700+

Content

353K+

Engagment

50M+

Views
Instagram Influencer Marketing Case Study For Swiggy Instamart
  • customers and increasing awareness about the benefits of using this services via a mix of mega, macro and celebrity chef influencers.
  • We carefully curated a creator list with combination of medium and large influencers to drive a better CPM for the campaign.
  • Kofluence is  Swiggy Instamart’s preferred influencer platform partner,  having driven 33K+ traffic to Swiggy Instamart through Kofluence run campaigns & contributing 10K+ new user orders.

2500+

Content

55M+

Views

33K+

Registrations
Dominos
  • Dominos seeked influencer marketing for events throughout the year keeping the main objectives as brand awareness, engagement, and sales. The brand wanted to leverage the popularity of festivals and product launches to create buzz and excitement around Domino’s latest pizza offerings.
  • By partnering with a diverse group of influencers across various social media platforms, the campaign successfully  reached the brand’s TG – a younger, tech-savvy audience. Utilizing regional creators to amplify the messaging for festive campaigns and rigorous campaign performance analysis helped us deliver a pan-India influencer outreach programme for Dominos yielding amazing results.
  • Kofluence is the exclusive influencer platform partner for Dominos, having delivered over 3000+ creator generated content around all major festivities and product launch campaigns!

3000+

Content

50M+

Reach

30M+

Impression
Youtube Influencer Marketing Case Study for mStocks Mirae Asset

Mirae Asset joined hands with Kofluence to amplify the newest addition to their product portfolio – mStock, with the aim of driving brand awareness and account openings on their platform

  • To begin with, we leveraged core finance channels active on YouTube with a subscriber base of 100k+, to talk about the product features.
  • We then activated Twitter Influencers, with an average follower base of 50k+, to throw light on their personal experience with the platform
  • The campaign helped mStock gain significant traction among target audiences, resulting in a 10X increase in their overall app downloads

25+

Creators

0.5M+

Views

30K+

Likes
Youtube Influencer Marketing Case Study for Star Health
  • Star Health Insurance seeked our infleuncer expertise in running their campaign #GiftStarHealth keeping reach and awareness as their objectives.
  • The campaign was run during Diwali and New Year season and garnered a total of 14.5 million views which is 100% more than the proposed view count.
  • This Kofluence facilitated campaign pulled in great traction while providing 2X ROI for the brand through better reach.

 

14.5M+

Views

10K+

Engagment

1000+

Leads
Instagram Influencer Marketing Case Study For Koskii
  • One of India’s top luxury ethnic wear brands, Koskii partnered with Kofluence for increasing brand awareness over social media. 
  • We went live with 60 creators uploading reels doing the hookstep of a trending reel audio wearing iconic outfits from Koskii.
  • The campaign garnered 6% engagement and 75% positive comments.

60

Content

0.76M

Impressions

6%

Engagement
Youtube Influencer Marketing Case Study for Rummy Circle
  • Kofluence teamed up with Games24x7 and helped RummyCircle establish influencer marketing as an integral part of their marketing strategy towards both brand awareness and lead generation.
  • With the help of the onboarded content creators, the team was able to get a significant amount of acquisitions and reduce the CPA considerably.
  • The content went live across 18 states with 1000 creators.

1000+

Creators

100M+

Views

7000

Opt-ins
Hero
  • Hero MotoCorp wanted to explore influencer collaborations with Kofluence for better marketing penetration and signups.
  • We crafted launch campaigns and test ride events to provide potential customers with an opportunity to experience the brand’s products in person.
  • Successfully ran campaigns like #DirtBikeChallenge and #BoomWaliFeeling which generated over 45M reach.
  • We deployed every category of creators from Nano to Mega, and drove maximum engagement both online and offline for Experience centre Test Drive events.

10+

Content

45M+

Reach

15K+

Registration
Influencer Marketing Case Study for Sugar Cosmetics
  • Sugar Cosmetics wanted to launch their first-ever product collaboration with an exclusive Wonder Women range for women’s day campaign #EveryWomanIsAWonderWoman 
  • We activated 7,000+ Influencers for SUGAR Cosmetics with each of them spreading the message of women empowerment.
  • The campaign’s contents achieved a great Comment to Like ratio of 8%
  • Every creator shared inspiring stories & tagged 3 wonder women in their life to support the campaign’s messaging.

7K+

Creators

28M

Imppressions

11%

Engagement
Revital h
  • Revital H partnered with Kofluence for Medtech influencer marketing aiming at creating brand awareness and driving conversion. 
  • Their multivitamin product was promoted by 28 influencers across YouTube 
  • Creators went live across 12 states with 7 content formats and generated good reach for the product impacting positIvely on sales.

28

Content

3.4M

Views

200K

Engagement
IndMoney

INDmoney sought influencer expertise, tasking the team with maximizing their app install volumes, promoting users to log in as the 1st touchpoint and ultimately acquiring quality customers to invest in US stocks through their platform.

  • The influencer marketing campaign activated 100+ creators across several tier 1 and metro cities, with a mix of different regional languages for a diversified impact.
  • The outcome of the influencer marketing approach was that INDmoney could scale up their app registrations from 5% in month 1 to 30% in month 4. With 38M views on the 180+ content that went live, the brand could successfully bag 100K+ registrations through the campaign.

180+

Content

38M+

Views

100K+

Registrations
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Check out our partnered Industries !

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Start Up

Building brand authenticity in a startup can be challenging, but influencer marketing can be an effective tool to help achieve this goal. Partnering with influencers who have a large following can help small businesses increase their brand visibility.
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BFSI

Influencer promotion of BFSI products and services can help BFSI companies generate leads through social media. Influencers have a strong influence on their followers, who are often interested in the products and services they endorse.
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Luxury

Social media influencers can help luxury brands increase engagement with their target audience through two-way communication and customer feedback and spread their brand message in an authentic way.
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Gaming

Gaming brands can use influencer-generated content on their social media campaigns to reach a wider audience and build trust with potential customers. This content could include influencer reviews, gameplay videos, and social media posts.
Influencer Marketing Frame 4

Automotive

Influencers often have a specific niche or focus, such as car enthusiasts or gearheads, which makes it easy for automotive brands to increase the chances of conversions and sales, as the audience is already interested in the topic.
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Real Estate

Even the best real estate projects cannot make sufficient sales without a solid marketing strategy. Collaborating with influencers on social media platforms, whose opinions can influence your target audience, make word-of-mouth marketing easier.
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MedTech

With something as critical as health, credibility plays the bigger game. Influencers, who have earned their audiences’ trust, come across as more trustworthy than even the most polished messaging from healthcare brands.
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D2C

Influencer marketing has emerged as a powerful tool for D2C brands to reach their target audience and increase their return on investment (ROI) by collaborating with influencers who create engaging content for the audience.
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Fintech

Influencer marketing is a powerful tool in the Fintech industry because it brings trust and authenticity to the marketing campaign. This is especially important when it comes to convincing people to invest their hard-earned money in a new Fintech application.
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