luxury

Luxury
Luxury meets authenticity

Here are some insights on the Luxury industry, how luxury brands can overcome the industry’s biggest challenges with influencer marketing, measuring ROI impact, and Kofluence’s experience working with pioneers in the industry.

Luxury Influencer Marketing For Brands
The luxury industry is a sector of the economy that includes the production and distribution of high-end goods and services that are considered to be exclusive and luxurious. These goods and services are often associated with a certain level of quality, craftsmanship, and exclusivity, and they are typically sold at premium prices.

Luxury Brands Working to Scale campaigns with influencer marketing

Increased brand awareness

Influencer marketing can help luxury brands increase their brand awareness and reach a wider audience. By partnering with influencers who have a large following, luxury brands can increase visibility for their products and services.

Targeted advertising

Influencer marketing allows luxury brands to target specific demographics of consumers who are more likely to be interested in their products or services. This can be especially valuable for luxury brands that have a specific target market.

Building trust and credibility

Influencers are considered experts in their field and have built trust and credibility with their followers. By partnering with them, luxury brands can leverage this trust and credibility to increase consumer trust in their brand.

Increased engagement

Social media influencers can help luxury brands increase engagement with their target audience through two-way communication and customer feedback.

Building relationships

By regularly working with influencers, luxury brands can build relationships with potential customers and show them what their brand is all about.

Authenticity

Influencers can help luxury brands to communicate their brand message in an authentic way that resonates with their target audience.

Here’s how luxury brands can scale campaigns with influencer marketing management

1

Develop a clear campaign plan

Before reaching out to influencers, develop a clear campaign plan that outlines your goals, budget, and expected outcomes. This will help ensure that your influencer marketing efforts are aligned with your overall business strategy.

2

Use Influencer marketing platform

Utilize influencer marketing platforms to streamline the process of identifying, reaching out to, and managing relationships with influencers.

3

Measure and analyze

Use tools to measure the performance of your influencer marketing campaign and analyze the data to see what's working and what's not. Use the information to improve your strategy and continue to focus on the influencers that bring the most value to your brand.

4

Continuously monitor the trends

Keep an eye on the trends in the influencer marketing landscape, and adapt your strategy accordingly.

How Luxury Brands Can Overcome The Industry’s Biggest Challenges with Influencer Marketing
Luxury industry faces several challenges but influencer marketing can be an effective tool for luxury brands to overcome these challenges

Changing consumer preferences

Luxury consumers are increasingly looking for unique and personalized experiences, rather than just owning luxury products. By partnering with influencers who align with their brand values and targeting, luxury brands can create a strong emotional connection with their target audience, and showcase their brand as a lifestyle, not just a product.

Increased competition

The luxury market is becoming increasingly crowded, with many new players entering the industry. Influencer marketing can help luxury brands stand out by creating unique and authentic content that resonates with their target audience.

The rise of E-Commerce

The increasing popularity of e-commerce has led to increased competition and price pressure for luxury brands. By using influencer marketing, luxury brands can create a sense of exclusivity and rarity that cannot be replicated by e-commerce platforms, and reach their target audience in a more personal way.

Authenticity

Luxury consumers are increasingly skeptical of traditional advertising and are looking for authenticity. Influencer marketing can help luxury brands build trust and credibility with their target audience by providing authentic and relatable content.

Measure the ROI Impact of Your Influencer Marketing in Luxury Brands

Effectiveness of an influence marketing campaign can help make data-driven decisions. Here are a few ways to measure the ROI impact of your influencer marketing campaigns:

traffic
Track website traffic

Use tools such as Google Analytics to track website traffic from influencer-generated content. This will help you determine how many people are visiting your site as a result of the influencer's content, and whether this traffic is leading to conversions.

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Track conversions

Use tracking links to monitor the number of conversions (sales, sign-ups, etc.) that are generated from influencer-generated content. This will help you understand the direct impact of the campaign on your business.

monitor
Monitor social media metrics

Use tools such as Instagram Insights or Facebook Insights to monitor metrics such as engagement rates, reach, and click-through rates. This will help you understand the impact of the influencer's content on your social media presence.

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Track brand mentions

Use tools such as Brand24 or Mention to track mentions of your brand across social media and the web. This will help you understand the impact of the influencer's content on your brand's visibility and reputation.

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Use surveys

Use surveys to gather feedback from customers on their experiences with the influencer-generated content. This will help you understand the impact of the campaign on customer perceptions of your brand.

cost
Identify the cost-per-acquisition (CPA)

CPA is a metric that calculates the cost of acquiring a new customer through a specific marketing channel. By measuring the CPA of influencer marketing campaigns, luxury brands can understand the cost-effectiveness of the campaign and make data-driven decisions.

How does our platform help in Luxury Brand Marketing?

Kofluence closely worked with India’s leading luxury brands

Instagram Influencer Marketing Case Study For Dunzo
  • Through an iconic revival of Sunny Deol’s  & popular late actor, Puneeth Raj Kumar, Kofluence helped Dunzo launched an ad campaign #TareekhPeTareekhChallenge garnering millions of views.
  • We went live with 1000+ content and garnered a remarkable 9.3% engagement and 10M impressions.

6M

Views

10M

Impressions

1K+

Content
Instagram Influencer Marketing Case Study For Flipkart
  • Kofluence and Flipkart came together to create #The25thHour campaign which generated intrigue with the question “What would you do if you had an extra hour in a day?”
  • We divided the campaign over two phases, one intended to increase intrigue and the other to focus on the ‘Galanz’ product launch
  • Unique UGC style content coupled with celeb involvement propelled the campaign, garnering over 15M Impressions.

300+

Creators

15M

Impressions

12.6M

Reach
Youtube Influencer Marketing Case Study for PharmEasy
  • PharmEasy, India’s growing online pharmaceutical and healthcare service provider trusted Kofluence to amplify their marketing message of “Quick delivery made easy with PharmEasy”.
  • We leveraged a winning combo of 30+ handpicked YouTube & Instagram content creators for this campaign.
  • Our campaign catered to a high number of organic app installs for the brand.

7M

Views

39

Content

2.5K+

Installs
GO COLORS
  • Gocolors was running a major campaign under the #GoodToGo where influencers were focusing on the festive looks
  • The campaign aimed at spreading awareness about the attributes and quality of their new line of products through popular creators.
  • Go Colors with Kofluence, executed a successful campaign #GoodToGoFestival  with over 20 creators, delivering 1.3 M+ Views.

23

Content

180K+

Engagment

2.68M+

Reach
meesho
  • Kofluence helped Meesho maximize their reach on Youtube and captivated audiences over a span of 6 months through 700+ high quality UGC content.
  • Meesho campaigns touched new heights during the festive season, resulting in successful sales and an unforgettable brand campaign experience.
  • We executed YT based campaign for Meesho with regional influencers for better market penetration. Multiple video collabs went live involving creators from different niche and genres for diversified impact.

700+

Content

353K+

Engagment

50M+

Views
Instagram Influencer Marketing Case Study For Swiggy Instamart
  • customers and increasing awareness about the benefits of using this services via a mix of mega, macro and celebrity chef influencers.
  • We carefully curated a creator list with combination of medium and large influencers to drive a better CPM for the campaign.
  • Kofluence is  Swiggy Instamart’s preferred influencer platform partner,  having driven 33K+ traffic to Swiggy Instamart through Kofluence run campaigns & contributing 10K+ new user orders.

2500+

Content

55M+

Views

33K+

Registrations
Dominos
  • Dominos seeked influencer marketing for events throughout the year keeping the main objectives as brand awareness, engagement, and sales. The brand wanted to leverage the popularity of festivals and product launches to create buzz and excitement around Domino’s latest pizza offerings.
  • By partnering with a diverse group of influencers across various social media platforms, the campaign successfully  reached the brand’s TG – a younger, tech-savvy audience. Utilizing regional creators to amplify the messaging for festive campaigns and rigorous campaign performance analysis helped us deliver a pan-India influencer outreach programme for Dominos yielding amazing results.
  • Kofluence is the exclusive influencer platform partner for Dominos, having delivered over 3000+ creator generated content around all major festivities and product launch campaigns!

3000+

Content

50M+

Reach

30M+

Impression
Youtube Influencer Marketing Case Study for mStocks Mirae Asset

Mirae Asset joined hands with Kofluence to amplify the newest addition to their product portfolio – mStock, with the aim of driving brand awareness and account openings on their platform

  • To begin with, we leveraged core finance channels active on YouTube with a subscriber base of 100k+, to talk about the product features.
  • We then activated Twitter Influencers, with an average follower base of 50k+, to throw light on their personal experience with the platform
  • The campaign helped mStock gain significant traction among target audiences, resulting in a 10X increase in their overall app downloads

25+

Creators

0.5M+

Views

30K+

Likes
Youtube Influencer Marketing Case Study for Star Health
  • Star Health Insurance seeked our infleuncer expertise in running their campaign #GiftStarHealth keeping reach and awareness as their objectives.
  • The campaign was run during Diwali and New Year season and garnered a total of 14.5 million views which is 100% more than the proposed view count.
  • This Kofluence facilitated campaign pulled in great traction while providing 2X ROI for the brand through better reach.

 

14.5M+

Views

10K+

Engagment

1000+

Leads
Instagram Influencer Marketing Case Study For Koskii
  • One of India’s top luxury ethnic wear brands, Koskii partnered with Kofluence for increasing brand awareness over social media. 
  • We went live with 60 creators uploading reels doing the hookstep of a trending reel audio wearing iconic outfits from Koskii.
  • The campaign garnered 6% engagement and 75% positive comments.

60

Content

0.76M

Impressions

6%

Engagement
Youtube Influencer Marketing Case Study for Rummy Circle
  • Kofluence teamed up with Games24x7 and helped RummyCircle establish influencer marketing as an integral part of their marketing strategy towards both brand awareness and lead generation.
  • With the help of the onboarded content creators, the team was able to get a significant amount of acquisitions and reduce the CPA considerably.
  • The content went live across 18 states with 1000 creators.

1000+

Creators

100M+

Views

7000

Opt-ins
Hero
  • Hero MotoCorp wanted to explore influencer collaborations with Kofluence for better marketing penetration and signups.
  • We crafted launch campaigns and test ride events to provide potential customers with an opportunity to experience the brand’s products in person.
  • Successfully ran campaigns like #DirtBikeChallenge and #BoomWaliFeeling which generated over 45M reach.
  • We deployed every category of creators from Nano to Mega, and drove maximum engagement both online and offline for Experience centre Test Drive events.

10+

Content

45M+

Reach

15K+

Registration
Influencer Marketing Case Study for Sugar Cosmetics
  • Sugar Cosmetics wanted to launch their first-ever product collaboration with an exclusive Wonder Women range for women’s day campaign #EveryWomanIsAWonderWoman 
  • We activated 7,000+ Influencers for SUGAR Cosmetics with each of them spreading the message of women empowerment.
  • The campaign’s contents achieved a great Comment to Like ratio of 8%
  • Every creator shared inspiring stories & tagged 3 wonder women in their life to support the campaign’s messaging.

7K+

Creators

28M

Imppressions

11%

Engagement
Revital h
  • Revital H partnered with Kofluence for Medtech influencer marketing aiming at creating brand awareness and driving conversion. 
  • Their multivitamin product was promoted by 28 influencers across YouTube 
  • Creators went live across 12 states with 7 content formats and generated good reach for the product impacting positIvely on sales.

28

Content

3.4M

Views

200K

Engagement
IndMoney

INDmoney sought influencer expertise, tasking the team with maximizing their app install volumes, promoting users to log in as the 1st touchpoint and ultimately acquiring quality customers to invest in US stocks through their platform.

  • The influencer marketing campaign activated 100+ creators across several tier 1 and metro cities, with a mix of different regional languages for a diversified impact.
  • The outcome of the influencer marketing approach was that INDmoney could scale up their app registrations from 5% in month 1 to 30% in month 4. With 38M views on the 180+ content that went live, the brand could successfully bag 100K+ registrations through the campaign.

180+

Content

38M+

Views

100K+

Registrations
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Check out our partnered Industries !

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Start Up

Building brand authenticity in a startup can be challenging, but influencer marketing can be an effective tool to help achieve this goal. Partnering with influencers who have a large following can help small businesses increase their brand visibility.
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BFSI

Influencer promotion of BFSI products and services can help BFSI companies generate leads through social media. Influencers have a strong influence on their followers, who are often interested in the products and services they endorse.
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Luxury

Social media influencers can help luxury brands increase engagement with their target audience through two-way communication and customer feedback and spread their brand message in an authentic way.
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Gaming

Gaming brands can use influencer-generated content on their social media campaigns to reach a wider audience and build trust with potential customers. This content could include influencer reviews, gameplay videos, and social media posts.
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Automotive

Influencers often have a specific niche or focus, such as car enthusiasts or gearheads, which makes it easy for automotive brands to increase the chances of conversions and sales, as the audience is already interested in the topic.
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Real Estate

Even the best real estate projects cannot make sufficient sales without a solid marketing strategy. Collaborating with influencers on social media platforms, whose opinions can influence your target audience, make word-of-mouth marketing easier.
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MedTech

With something as critical as health, credibility plays the bigger game. Influencers, who have earned their audiences’ trust, come across as more trustworthy than even the most polished messaging from healthcare brands.
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D2C

Influencer marketing has emerged as a powerful tool for D2C brands to reach their target audience and increase their return on investment (ROI) by collaborating with influencers who create engaging content for the audience.
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Fintech

Influencer marketing is a powerful tool in the Fintech industry because it brings trust and authenticity to the marketing campaign. This is especially important when it comes to convincing people to invest their hard-earned money in a new Fintech application.
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