Following the success of last year’s edition, Kofluence returns with
Decoding Influence 2025. Packed with insights from 1,000+ creators,
brands, and industry experts, this edition offers a sharper lens
on the trends, strategies, and data shaping India’s influencer
marketing economy.
Empower your decision-making with trusted data. Discover actionable insights and top industry strategies on influencer marketing—all in one place.
India’s most comprehensive influencer marketing report, built on first-hand data from 1,000+ creators, brands, and industry leaders. Discover exclusive influencer marketing insights, performance benchmarks, and campaign strategies shaping the ₹3,500 Cr+ creator economy in India.
As digital ad budgets grow, influencer marketing has evolved from a branding add-on to a data-driven, ROI-focused strategy. In 2025, brands are investing with precision, prioritizing performance metrics, regional reach, and platform relevance.
Tier-2 and Tier-3 city creators are gaining prominence, with vernacular content becoming a key driver of engagement and conversions. Marketers are rapidly adopting hyper-local strategies powered by technology platforms for better control, measurement, and scalability.
with Instagram leading in volume, followed by YouTube.
is the average payout for nano-influencers (under 10K followers) across different market segments.
followed by FMCG at 19%, leading sectoral Investments in India’s creator economy.
with (10K–100K followers) for regional, hyper-local campaigns.
for streamlining influencer discovery, campaign execution, and reporting.
Setting benchmarks & guiding industry thoughts
Data-rich findings from our extensive creator community of over 650K+ content creators & top brands from 30+ sectors
Top brands & experts contribute to a comprehensive view
Shaping their 2025 influencer outreach strategies
Exploring insights for content best practices
Seeking growth opportunities in Influencer Marketing
Looking to understand the psychology of influence
Pursuing trend predictions that will shape 2025
Decode India's creator landscape with regional insights, platform strategies, and campaign benchmarks.
Master 2025's platform trends, tools, and content strategies.
Access pricing benchmarks and strategies to boost engagement and monetization.
Look for trend predictions that will shape 2025
Decode India's creator landscape with regional insights, platform strategies, and campaign benchmarks.
Master 2025's platform trends, tools, and content strategies.
Access pricing benchmarks and strategies to boost engagement and monetization.
Look for trend predictions that will shape 2025
2.7M Followers
1M Followers
2.2M Followers
1M Followers
1M Followers
725K Followers
1M Followers
and more…
“What stood out for me was the depth of market benchmarks and insights, it’s become a key input in our strategic planning.”
“The report has been so helpful, I’ve taken a printout and it’s now my go-to reference for benchmarking creators’ performance.”
“Decoding Influence 2024 is one of those reports I actually read cover to cover. It’s that insightful.”
“When an influencer connects with their community, the interaction is all about trust. In influencer marketing, it’s more than the product, it’s about the influencer’s story and how it aligns with the brand’s narrative.”
“The digital sphere has democratized content creation, but it hasn’t absolved anyone of their responsibility to truthful advertising.”
“With its vast diversity of languages, traditions, and cultures, India requires a nuanced, localized approach. There’s no one-size-fits-all strategy.”
and more…
