Decoding Influence:
Kofluence's 2025 Influencer Marketing Report

“What stood out for me was the depth of market benchmarks and insights, it’s become a key input in our strategic planning.”

“The report has been so helpful, I’ve taken a printout and it’s now my go-to reference for benchmarking creators’ performance.”

“Decoding Influence 2024 is one of those reports I actually read cover to cover. It’s that insightful.”

“When an influencer connects with their community, the interaction is all about trust. In influencer marketing, it’s more than the product, it’s about the influencer’s story and how it aligns with the brand’s narrative.”

“The digital sphere has democratized content creation, but it hasn’t absolved anyone of their responsibility to truthful advertising.”

“With its vast diversity of languages, traditions, and cultures, India requires a nuanced, localized approach. There’s no one-size-fits-all strategy.”