At Kofluence, we understand the importance of effective marketing measurement and optimization for your brand’s success. That’s why we’ve integrated with the top mobile measurement platforms (MMPs) such as Appsflyer, Shopify, WooCommerce, Branch, and Singular to make it easier for brands to connect with us and streamline their influencer marketing campaigns. With our MMP integrations, brands can easily import their campaign data into Kofluence and gain a holistic view of their influencer marketing performance. This makes it easier to identify top-performing influencers and optimize campaigns for maximum impact.
Why integrate your MMPs with Kofluence
Our MMP integrations allow brands to seamlessly track and measure the performance of their influencer campaigns. By connecting your Kofluence account with your preferred MMP platform, you can access real-time analytics and insights on your campaign's engagement rates, conversion rates, and ROI. With Kofluence, you can:
Track app installs and in-app events
Our MMP integrations allow you to track the number of app installs and in-app events generated by your influencer campaigns. You can also track revenue generated by these events to understand the ROI of your campaigns.
Monitor user behaviour
With our performance marketing capabilities, you can monitor user behaviour in real time. This includes metrics like app retention, session length, and in-app purchases. You can use this data to optimize your campaigns for maximum impact.
A/B test and optimize campaigns
Our performance marketing service allows you to A/B test different creatives, messaging, and targeting strategies to optimize your campaigns for maximum performance. You can use the insights gained from these tests to refine your campaigns and improve results over time.
Integrate with your existing tech stack
Our MMP integrations allow you to integrate your influencer campaigns with your existing tech stack, so you can get a comprehensive view of your marketing performance across channels.
How MMP integration benefits brands?
Integration of MMPs with Kofluence’s cutting-edge platform makes influencer marketing perform better by providing brands with a powerful tool to optimize along with a more comprehensive view of their marketing performance on mobile apps. The benefits of integrating your MMPs with us include:
Real-time analytics and data-driven decisions
Brands can access real-time analytics and insights on their campaign's engagement rates, conversion rates, and ROI. This data can be used to make data-driven decisions to improve their mobile marketing strategies and achieve their business goals.
Ease of integration
The integration of MMPs with Kofluence is seamless and user-friendly, allowing brands to easily connect without requiring any additional technical expertise. In addition, you can custom map events from your MMPs like AppsFlyer to Kofluence events making it easy to track and measure specific in-app user actions.
Streamlined influencer campaign management
Kofluence's integration with WooCommerce and Shopify makes it easy for brands to manage their influencer campaigns from within their e-commerce platform, without requiring them to switch between different systems.
Seamless order tracking
Upon integration, Kofluence can track and measure influencer-driven sales and revenue in real time, providing brands with accurate insights into the impact of their influencer campaigns on their e-commerce store.
Optimized campaigns for higher ROI
We leverage your integration with us to identify top-performing influencers, optimize campaigns for maximum impact, and drive higher ROI for brands. Brands can create more customized and personalized influencer marketing campaigns based on their unique e-commerce needs and goals, improving the effectiveness of their marketing efforts.
Connecting with Kofluence
Integrating your preferred MMP platform with Kofluence is simple and straightforward. Our user-friendly interface allows you to connect with just a few clicks, and our customer support team is always available to assist you with any questions or issues that you may encounter.
Here are all the MMPs we are closely integrated with
AppsFlyer is a mobile measurement platform (MMP) that specializes in mobile attribution and is trusted by some of the world’s top brands. It provides real-time analytics and insights for mobile app campaigns, allowing brands to accurately measure their marketing performance, optimize campaigns for maximum ROI, and drive user engagement. AppsFlyer’s advanced mobile attribution technology tracks the entire user journey, from the initial app install to in-app events and post-install activity.
WooCommerce and Shopify are two of the most popular e-commerce platforms used by businesses to create and manage their online stores.
WooCommerce is a free, open-source plugin designed for WordPress websites. It provides businesses with a user-friendly and customizable platform to create and manage their online store. With WooCommerce, businesses can easily manage product listings, inventory, orders, payments, and shipping.
To know more on how to integrate WooCommerce with Kofluence, click here
Shopify is a cloud-based e-commerce platform that provides businesses with a complete solution to set up and run their online stores. It offers a range of tools and features to help businesses manage their products, inventory, orders, payments, and shipping. Shopify also provides customizable templates and a user-friendly interface that makes it easy for businesses to create and manage their online store without requiring technical expertise.
To know more on how to integrate Shopify with Kofluence, click here
Both WooCommerce and Shopify offer a range of integrations and plugins to help businesses extend the functionality of their online stores. This includes integrations with popular marketing and advertising platforms, such as Facebook, Google, and Instagram, as well as with other e-commerce tools and services.
Branch is a powerful tool that helps brands track and measure the performance of their marketing campaigns. By creating personalized links that track user engagement and conversion rates, marketers can optimize their influencer marketing strategies and improve their ROI. The platform enables businesses to create deep links which direct users to specific content within a mobile app, allowing brands to create a seamless user experience and increase user engagement.
To know more on how to integrate Branch with Kofluence, click here
Singular is an MMP that provides you with a comprehensive suite of tools to monitor the effectiveness of your influencer campaigns in real time. With Singular, you can create personalized links that track user engagement and conversion rates, gaining valuable insights into the success of your campaigns. This information helps you optimize your influencer marketing strategies and improve your ROI.
To know more on how to integrate Singular with Kofluence, click here
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