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Data-driven
Performance!

We are a disruptive AI-powered Ad-Tech influencer Marketing platform that empowers both brands and influencers to capitalize on the value of their social influence

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2024 Influencer Marketing Report
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6.5 Billion+

Cumulative Reach with over 650,000 Creators On board

We make Influencer marketing effective, efficient & easy

Discovery

Discover the most relevant influencers for your needs from our diverse pool of creator profiles

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Matchmaking

AI powered matchmaking through brands match and curated list of creators with fraud protection.

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Campaign Management

End-to-end campaign management that allows brands to plan, execute, and track their campaigns from start to finish

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Performance Metrics

Real Time reports and insights for better performance tracking

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Discovery
Discover the most relevant influencers for your needs from our diverse pool of creator profiles
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Discovery
Discover the most relevant influencers for your needs from our diverse pool of creator profiles

Matchmaking
AI powered matchmaking through brands match and curated list of creators with fraud protection.
Timeline img 1
Matchmaking
AI powered matchmaking through brands match and curated list of creators with fraud protection.

Campaign Management
End-to-end campaign management that allows brands to plan, execute, and track their campaigns from start to finish
Timeline img 3
Campaign Management
End-to-end campaign management that allows brands to plan, execute, and track their campaigns from start to finish

Performance Metrics
Real Time reports and insights for better performance tracking
Timeline img 4
Performance Metrics
Real Time reports and insights for better performance tracking

Kofluence integrates with your entire marketing stack

Efficiently streamline your marketing campaigns and simplify your workflow with our all-in-one platform.

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Why Kofluence?

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Full Stack
Integrations

Connect all of your marketing tools and platforms to streamline your workflow and optimize your campaigns with our full stack integration solution.

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650K Creator
Liquidity

Experience the power of 10X better reach by tapping into our extensive network of over 650,000 creators across multiple categories and genres PAN India.

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Deep
Profiling

Enabling effective creator discovery with our ML focused search based on creator persona, content quality, affinity, audience demography & more

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AI, ML
Algorithm

Drive real results with targeted campaigns by leveraging Kofluence’s Proprietory AI/ ML models

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Automated data
driven decisions

Embrace automated data driven decision making based on actionable insights for more optimised campaigns

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Proprietary Risk &
Fraud Detection

With industry best practices for data privacy, fraud protection & risk management, we are your trusted allies and performance accelerators.

Why Kofluence?

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Full Stack
Integrations

Connect all of your marketing tools and platforms to streamline your workflow and optimize your campaigns with our full stack integration solution.

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500K Creator
Liquidity

Experience the power of 10X better reach by tapping into our extensive network of over 500,000 creators

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Deep
Profiling

Enabling effective creator discovery with our ML focused search based on creator persona, content quality, affinity, audience demography & more

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AI, ML
Algorithm

Drive real results with targeted campaigns by leveraging Kofluence’s Proprietory AI/ ML models

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Automated data
driven decisions

Embrace automated data driven decision making based on actionable insights for more optimised campaigns

image 29
Proprietary Risk &
Fraud Detection

With industry best practices for data privacy, fraud protection & risk management, we are your trusted allies and performance accelerators.

Our Key Milestones

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Backed By Unicorn founders & Industry Veterans

Nikhil kamath
Nikhil Kamath

Co-founder
Zerodha & True Beacon

karan johar
Karan Johar

Filmmaker / TV
Personality

kunal shah
Kunal Shah

Founder
CRED

Sujeet Kumar
Sujeet Kumar

Co-founder
Udaan

Aprameya Radhakrishna
Aprameya Radhakrishna

Co-founder
Koo

Apoorva Mehta
Apoorva Mehta

CEO
Dharma Productions

abhijeet Pai
Abhijeet Pai

Partner
9Unicorns

Kiran gadela
Kiran Gadela

MD
Oasis

kaushal Agrawal
Kaushal Aggarwal

Co-Founder and CEO
Avendus Finance

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kaushal Agrawal
Kaushal Aggarwal

Co-Founder and CEO
Avendus Finance

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Case Study

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Sun Pharma

Soared up the reach of campaign to 2X from initial plan and brought down the CPV by 50% of Industry Benchmark while achieving 130% higher views than expected!
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Sun Pharma influencer marketing case study
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  • Soared up the reach of campaign to 2X from initial plan and brought down the CPV by 50% of Industry Benchmark while achieving 130% higher views than expected!
0
Views
0
Content
0
Engagement

17M+

Views

100

Content

700K+

Engagement
Go Colors

Go Colors

#GoodToGo campaign garnered an exceptional 8% engagement, and a resounding 80% of organic positive comments within a week!
Read More

Go Colors influencer marketing case study
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Go Colors
  •  #GoodToGo campaign garnered an exceptional 8% engagement, and a resounding 80% of organic positive comments within a week!
0
Reach
0
Impressions
0
Engagement

2M+

Reach

3M+

Impressions

250K

Engagement
TITAN

Titan

Contributed in an impressive reach of 11 million+ and helped amplify TVC content through influencers driving high engagement and organic sales!
Read More

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TITAN
  • Contributed in an impressive  reach of 11 million+ and helped amplify TVC content through influencers driving high engagement and organic sales!
0
Reach
0
Impressions
0
Engagement

11M+

Reach

13M+

Impressions

900K+

Engagement
ACT Fibernet

ACT Fibernet

400+ organic clicks were redirected to the brand’s connection subscription. Campaign content attracted 93% positive comments aiding in 200K engagement
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ACT Fibernet
  • 400+ organic clicks were redirected to the brand’s connection subscription. Campaign content attracted 93% positive comments aiding in 200K engagement
0
Views
0
Impressions
0
Engagement

1.6M+

Views

890K

Impressions

1.53%

Engagement
Ultraviolette

Ultraviolette

This Twitter campaign was Trending on #1 with hashtags #SpaceBoundF77 and #F77SpaceEdition, even beating the Asia Cup India team squad announcement with 3500+ influencer retweet amplification.
Read More

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Ultraviolette
  • Ultraviolette took the internet by storm by launching the F77 Space Edition with limited units that were sold out in less than 2 minutes while the twitter campaign garnered over  4M impressions in just 4 hours!
  • This Twitter campaign was Trending on #1 with hashtags #SpaceBoundF77 and #F77SpaceEdition, even beating the Asia Cup India team squad announcement with 3500+ influencer retweet amplification.
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Trending Time
0
Impressions
0
Content

4H

Trending Time

4M+

Impressions

3500+

Content
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Dabur

By collaborating with 5000+ nano influencers, we not only generated engaging content around Dabur’s jingle but also achieved an impressive 123% higher CPM than the industry benchmark, effectively promoting not one, but two Dabur products : Dabur Vedic Tea and Dabur Honey!
Read More

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Dabur influencer marketing case study 4
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  • By collaborating with 5000+ nano influencers, we not only generated engaging content around Dabur's jingle but also achieved an impressive 123% higher CPM than the industry benchmark, effectively promoting not one, but two Dabur products : Dabur Vedic Tea and Dabur Honey!
0
Views
0
Engagement
0
Content

8M+

Views

900k

Engagement

5000+

Content
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Meesho

Drove huge engagement for Meesho’s 2023 signature campaigns #MeeshoPeHaiSabKuch and #HayeGarmi campaigns garnering a reach of 30M+ with under 20 creators and in just 2 weeks.
Read More

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Mesesho influencer marketing case study 4
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  • Drove huge engagement for Meesho’s 2023 signature campaigns #MeeshoPeHaiSabKuch and #HayeGarmi campaigns garnering a reach of 30M+ with under 20 creators and in just 2 weeks.
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Content
0
Engagment
0
Views

700+

Content

353K+

Engagment

50M+

Views
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Dunzo

Dunzo’s ad campaign #TareekhPeTareekhChallenge went live with 1000+ content and garnered a remarkable 9.3% engagement and 10M impressions.
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  • Through an iconic revival of Sunny Deol’s  & popular late actor, Puneeth Raj Kumar, Kofluence helped Dunzo launched an ad campaign #TareekhPeTareekhChallenge garnering millions of views.
  • We went live with 1000+ content and garnered a remarkable 9.3% engagement and 10M impressions.
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Views
0
Impressions
0
Content

6M

Views

10M

Impressions

1K+

Content
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Flipkart

Unique UGC style content coupled with celeb involvement propelled the campaign, garnering over 15M Impressions.
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  • Kofluence and Flipkart came together to create #The25thHour campaign which generated intrigue with the question “What would you do if you had an extra hour in a day?”
  • We divided the campaign over two phases, one intended to increase intrigue and the other to focus on the ‘Galanz’ product launch
  • Unique UGC style content coupled with celeb involvement propelled the campaign, garnering over 15M Impressions.
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Creators
0
Impressions
0
Reach

300+

Creators

15M

Impressions

12.6M

Reach
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PharmEasy

We deployed a winning combo of 30+ handpicked YouTube & Instagram content creators and catered to a high number of organic app installs for the brand.
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  • PharmEasy, India's growing online pharmaceutical and healthcare service provider trusted Kofluence to amplify their marketing message of "Quick delivery made easy with PharmEasy".
  • We leveraged a winning combo of 30+ handpicked YouTube & Instagram content creators for this campaign.
  • Our campaign catered to a high number of organic app installs for the brand.
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Views
0
Content
0
Installs

7M

Views

39

Content

2.5K+

Installs
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Swiggy Instamart

Contributed in 33K+ app downloads and 10K+ new user acquisitions for Swiggy Instamart, shooting their engagement rate from 2% to 8% over a span of just 6 months!
Read More

Swiggy Instamart influencer marketing case study
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  • Contributed in 33K+ app downloads and 10K+ new user acquisitions for Swiggy Instamart, shooting their engagement rate from 2% to 8% over a span of just 6 months!
0
Content
0
Views
0
Engagement

2500+

Content

55M+

Views

900K

Engagement
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Dominos

Kofluence is AI-powered Ad-Tech Influencer Marketing marketplace, having delivered over 3000+ creator-generated content around all major festivities and product launch campaigns!
Read More

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  • Kofluence is AI-powered Ad-Tech Influencer Marketing marketplace, having delivered over 3000+ creator-generated content around all major festivities and product launch campaigns!
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Content
0
Views
0
Impressions

3000+

Content

50M+

Views

50M+

Impressions
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mStock

The campaign helped mStock gain significant traction among target audiences, resulting in a 10X increase in their overall app downloads
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Mirae Asset joined hands with Kofluence to amplify the newest addition to their product portfolio - mStock, with the aim of driving brand awareness and account openings on their platform
  • To begin with, we leveraged core finance channels active on YouTube with a subscriber base of 100k+, to talk about the product features.
  • We then activated Twitter Influencers, with an average follower base of 50k+, to throw light on their personal experience with the platform
  • The campaign helped mStock gain significant traction among target audiences, resulting in a 10X increase in their overall app downloads
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Creators
0 M+
Views
0 K+
Likes

25+

Creators

0.5M+

Views

30K+

Likes
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Star health

This Kofluence facilitated festival campaign for SHI collected a total of 14.5M views while providing 2X ROI for the brand through better reach.
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  • Star Health Insurance seeked our infleuncer expertise in running their campaign #GiftStarHealth keeping reach and awareness as their objectives.
  • The campaign was run during Diwali and New Year season and garnered a total of 14.5 million views which is 100% more than the proposed view count.
  • This Kofluence facilitated campaign pulled in great traction while providing 2X ROI for the brand through better reach.
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Views
0 M
Engagment
0
Leads

14.5M+

Views

10K+

Engagment

1000+

Leads
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Koskii

Koskii’s campaign went live with 60 creators uploading reels doing the hookstep of a trending reel audio wearing iconic outfits from the brand.
Read More

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  • One of India’s top luxury ethnic wear brands, Koskii partnered with Kofluence for increasing brand awareness over social media. 
  • We went live with 60 creators uploading reels doing the hookstep of a trending reel audio wearing iconic outfits from Koskii.
  • The campaign garnered 6% engagement and 75% positive comments.
0
Content
0 M
Impressions
0 %
Engagement

60

Content

0.76M

Impressions

6%

Engagement
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Rummy Circle

Kofluence teamed up with Games24x7 and helped RummyCircle establish influencer marketing as an integral part of their marketing strategy.
Read More

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  • Kofluence teamed up with Games24x7 and helped RummyCircle establish influencer marketing as an integral part of their marketing strategy towards both brand awareness and lead generation.
  • With the help of the onboarded content creators, the team was able to get a significant amount of acquisitions and reduce the CPA considerably.
  • The content went live across 18 states with 1000 creators.
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Creators
0 M+
Views
0
Opt-ins

1000+

Creators

100M+

Views

7000

Opt-ins
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Hero

Successfully ran launch campaigns which generated over 45M reach and drove maximum engagement both online and offline and led to 15K+ organic registrations.
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  • Hero MotoCorp wanted to explore influencer collaborations with Kofluence for better marketing penetration and signups.
  • We crafted launch campaigns and test ride events to provide potential customers with an opportunity to experience the brand's products in person.
  • Successfully ran campaigns like #DirtBikeChallenge and #BoomWaliFeeling which generated over 45M reach.
  • We deployed every category of creators from Nano to Mega, and drove maximum engagement both online and offline for Experience centre Test Drive events.
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Content
0 M+
Reach
0 +
Registration

10+

Content

45M+

Reach

15K+

Registration
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Sugar Cosmetics

We activated 7,000+ Influencers for SUGAR Cosmetics #EveryWomanIsAWonderWoman which garnered 28M impressions.
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  • Sugar Cosmetics wanted to launch their first-ever product collaboration with an exclusive Wonder Women range for women’s day campaign #EveryWomanIsAWonderWoman 
  • We activated 7,000+ Influencers for SUGAR Cosmetics with each of them spreading the message of women empowerment.
  • The campaign’s contents achieved a great Comment to Like ratio of 8%
  • Every creator shared inspiring stories & tagged 3 wonder women in their life to support the campaign’s messaging.
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Creators
0 M
Imppressions
0 %
Engagement

7K+

Creators

28M

Imppressions

11%

Engagement
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Revital H

Revital H had creators going live across 12 states with 7 content formats. They generated good reach for the product with 200K positive engagement.
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  • Revital H partnered with Kofluence for Medtech influencer marketing aiming at creating brand awareness and driving conversion. 
  • Their multivitamin product was promoted by 28 influencers across YouTube 
  • Creators went live across 12 states with 7 content formats and generated good reach for the product impacting positIvely on sales.
0
Content
0 M
Views
0
Engagement

28

Content

3.4M

Views

200K

Engagement
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IndMoney

We scaled up INDmoney app registrations from 5% in month 1 to 30% in month 4, with a mix of different regional languages for a diversified impact!
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INDmoney sought influencer expertise, tasking the team with maximizing their app install volumes, promoting users to log in as the 1st touchpoint and ultimately acquiring quality customers to invest in US stocks through their platform.
  • The influencer marketing campaign activated 100+ creators across several tier 1 and metro cities, with a mix of different regional languages for a diversified impact.
  • The outcome of the influencer marketing approach was that INDmoney could scale up their app registrations from 5% in month 1 to 30% in month 4. With 38M views on the 180+ content that went live, the brand could successfully bag 100K+ registrations through the campaign.
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Content
0 M+
Views
0 k+
Registrations

180+

Content

38M+

Views

100K+

Registrations
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Think Influence, Think Kofluence

Get the traffic to your website, social media, build brand awareness, and do much more to grow your business by unlocking social influence with Kofluence.

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