Introduction It would be an understatement to say that social media plays an important part in our lives. Over the last two decades, it has shaped our functioning in ways that are beyond comprehension. While early social media sites like MySpace and...
The shift from physical to digital has been an omnipresent phenomenon, brought to the forefront particularly so post-pandemic. While billboards, magazine spreads, celebrity endorsements, and similar marketing vehicles were the only tried and tested avenues for...
