An advertisement or endorsement leaves a huge impression on us when it has awe-striking factors implemented. From our childhood, we have seen celebrities being brand ambassadors so much so that we cannot dissociate the brand from certain celebrities, for…
Ever since the Covid 19 pandemic hit in 2020, many small businesses have sprung up across India. From home bakers to thrift stores to jewelry making, small businesses have gained popularity. Be it online or offline, growing a small…
Do you think influencer marketing campaigns are expensive, ineffective, hard to measure, and take too long to activate? Read on to find out if you’re right or wrong. With influencer marketing gaining popularity, more and more brands are adopting…
India’s single most-watched event, a celebration of sport, and an absolute marketing jackpot! There is no better time to put your brand on the map than the Indian Premier League (IPL) season. If you don’t have the resources to advertise…
The rules of the game have changed! Get up to speed with the latest influencer guidelines. Whether you’re an influencer, marketer, or simply a social media enthusiast, you wouldn’t want to miss this latest update that’s shaping the industry. Stay…
Your Safety is Our Priority As the world becomes increasingly digital, the importance of protecting personal information cannot be overstated. This is particularly true in the world of influencer marketing, where creators are often required to provide sensitive information such…
Learn how scaling influencer partnerships can benefit your B2C brand to drive brand awareness and sales through this curated guide of chock-full expert insights and strategies. Let’s start with the important questions first. Why should I invest in influencer marketing?…
Spending countless hours on Instagram reels to learn about the most on-trend skincare essentials or scrolling endlessly through YouTube tutorials for that perfect skin base? Sounds familiar right? Millions of Indian men and women from varying socio-economic backgrounds are…
What makes social media so attractive that you cannot keep your hands off your phone? What do you consume more than water in a day? The answer is Content. It’s the curated content by your favorite “Content Creators” that makes…
The shift from physical to digital has been an omnipresent phenomenon, brought to the forefront particularly so post-pandemic. While billboards, magazine spreads, celebrity endorsements, and similar marketing vehicles were the only tried and tested avenues for fashion brands to catch…
