Kofluence x Dabur

Scaling a Jingle Through 5,000 Nano Voices

Dabur x Kofluence: how 5,000+ nano creators turned a Vedic Tea jingle into 8M+ views and 900K engagements – in under a month.

8M+

Views

900K

Engagement

5,000+

Content Pieces

The Challenge

Bringing Dabur Vedic Tea Into Everyday Routines

Dabur set out to build consideration for Vedic Tea by putting its distinctive qualities in front of the right audiences. The campaign focused on bringing Vedic Tea into everyday creator content in a natural and relatable way.

What We Had to Solve For

Turn Dabur Vedic Tea product launch into an everyday conversation.

Reach a wide audience while keeping the product’s benefits feel natural through FMCG influencer marketing.

Give creators creative freedom while keeping the messaging consistent through authentic Ayurveda creator content.

Our Strategy

The Insight:

The Dabur influencer marketing campaign was built around making Dabur Vedic Tea a natural part of everyday routines. A jingle earns its way into memory by repetition across many voices, not volume from a few. 5,000 creators singing it into their own routines does what one big-name endorsement can’t.

The Approach:

We partnered with 5,000+ nano influencers across lifestyle and fitness, chosen for their fit with the Dabur brand campaign. Creators integrated Dabur Vedic Tea into their routines, bringing Ayurveda creator content to life while seamlessly combining FMCG influencer marketing with Ayurveda influencer marketing at scale.