#KFCEpicSavers
Two Opposite Personalities and One Epic 9-Piece Deal
KFC x Kofluence: How an unlikely duo turned one studio day into 4.96M video views.
5.34M
Impressions
4.54M
Reach
4.96M
Video Views
The Challenge
Making a Price Offer Worth Watching
KFC was launching its new 9 pcs for ₹299 deal in April 2025, and Gen Z was the audience it most wanted to reach. A price offer is easy to scroll past on its own, so the deal needed a story and faces that people would stop and watch.
KFC also wanted the launch to feel like a big brand moment, with the polish of a TVC and the pull of a celebrity pair.
What We Had to Solve For
Getting the 9 pcs for ₹299 deal noticed by Gen Z at launch
Finding celebrities who were in the spotlight right then and had pan-India appeal
Delivering a TVC-style shoot with several agencies working together
Our Strategy
The Insight:
Contrast is what makes content memorable. Two very different personalities sharing one screen create energy and humour, and that is what people watch, share and remember.
The Approach:
We chose Mrunal Thakur, who was trending with back-to-back releases across South and Hindi cinema, and paired her with Danish Sait, the extroverted comedian who is her complete opposite. The shoot ran about 8 hours at a leading Mumbai studio, with six agencies working in sync and our first TVC-style shoot for any brand.
Key Pointers
Trending actress Mrunal Thakur paired with extroverted comedian Danish Sait
Two opposite personalities creating the contrast at the heart of the content
One 8-hour TVC-style shoot at a leading Mumbai studio
Six agencies coordinated through the shoot
Key Highlights
Timeline & Milestones
5.34M impressions and 4.54M reach from a single celebrity post
4.96M video views on one piece of content
128K+ engagements on the post
80% of comments positive or neutral
Creative Highlights
The Results
Reach
4.54M
total campaign reach
Views
4.96M
video views on one post
Sentiment
80%
of comments positive or neutral
Key Learnings
What Worked
Pairing two opposite personalities gave the offer a fresh, watchable angle
Picking a celebrity who was trending at that moment brought instant attention to the launch
Six agencies working in sync showed that a first TVC-style shoot can run smoothly
Creator Posts
Reel
Reel
Reel
Reel
Reel
Reel
Ready to Build Something Like This?
Let’s talk about how we can drive results for your brand
© 2026 Kofluence Tech Private Limited
Related Links
- Influencer Marketing for Real Estate
- Influencer Marketing for Small Business
- Influencer Marketing For BFSI
- Influencer Marketing For Luxury Brands
- Influencer Marketing For Gaming Brands
- Influencer Marketing For Automotive
- Influencer Marketing for Healthcare
- Influencer Marketing For E-commerce & D2C Brand
- Influencer Marketing For Fintech