Kofluence was one of the early pioneers to drive the shift towards influencer marketing and contribute to the creator’s economy in the Indian ecosystem. Now, almost 3 years later we are continuing to deliver on the promise as we bridge…
The avenues through which we consume content are ever-evolving and now with everyone always having cameras on them, through a smartphone, there is yet another medium for marketers to engage their audience. Behold, Camera Marketing! Giving brands the opportunity to…
Summary In this comprehensive Guide to Influencer Metrics, we’ll examine all that you need to know about commonly used Influencer Marketing terminologies, social media metrics, tips and tricks, and everything you can do to boost your social media profile. …
Who knew that influencer marketing would become of such huge importance in the marketing field, especially during the time of the ongoing pandemic? Before social media came into existence, the only way of marketing was the ‘traditional’ way. But with…
2020 saw a huge uprise in the number of new influencers and in turn, the industry of influencer marketing saw a surge due to the host of benefits it offers. As this form of marketing continues to skyrocket, it is…
There is a lot of strategizing that needs to be done before an influencer marketing campaign can be put into action. We are going to make it easier for you and list out all the factors that should be kept…
Blogging is an interesting way to give a personality to a brand. Blogging makes a brand more approachable. There are many more advantages to blogging, especially in the field of business. In this blog, we will talk about why blogs…
Rummy Circle is the most trusted online platform to play rummy on. They collaborated with Kofluence to increase brand awareness as well as their acquisitions through influencer marketing. The brand wanted to increase its overall social media presence as well.…
Digital Marketing, also known as online marketing is a commonly heard phrase these days. With internet usage steadily increasing over the past few years a lot of brands have shifted their businesses online. In a growing domain like digital marketing,…
Founded in 2018, Mobile Premier League (MPL) is an Esports Platform with 40 Million+ users and has been rapidly growing over the past two years. Kofluence was entrusted with the task of increasing MPL’s traction. The team was given the…
