#BoomWaliFeeling
Hero MotoCorp’s Multi-Language Product Launch
Hero MotoCorp x Kofluence: how creator-led content across 15+ languages turned a national bike launch into 15K+ test-ride registrations.
43M+
Reach
10K+
Content Pieces
15K+
Registrations
The Challenge
Hero MotoCorp’s First At-Scale Creator Launch
Hero MotoCorp approached its flagship two-wheeler launch as its first at-scale creator-led program, with a mandate to prove that influencer content could carry a national product launch. The launch had to reach riders across a fragmented market spanning 15+ regional languages and 15 content genres, and prove that online engagement could convert into test-ride registrations.
What We Had to Solve For
No existing playbook for a creator program at this scale
An audience split across 15+ regional languages and 15 creator genres
Proof that online engagement could convert into offline test-ride registrations
Our Strategy
The Insight:
Test-ride intent follows local credibility. A rider commits when someone who speaks their language rides the bike on roads they recognise, which made regional, genre-matched creators the unit of the launch.
The Approach:
A multi-tier creator mix spanning Nano to Mega influencers anchored this motorcycle influencer campaign, producing Reels, Stories, integrated video, and Tweets across 15+ languages. This automotive creator marketing approach tied every piece of motorcycle creator content directly to test-ride events, so online engagement could be tracked through to in-person registrations.
Key Pointers
Multi-tier creator activation, from bike review influencers to automotive YouTube creators
15+ regional languages, 15 content genres
A Hero MotoCorp test ride campaign paired with online promotion
Performance tracked from launch content through to Hero MotoCorp dealership promotion results
Key Highlights
Timeline & Milestones
Jul 2022
Hero Xpulse campaign launch
Aug 2022
#khudkisunle and #Dirtbikechallenge
Sep 2022
XPulse Experience Center activation and #BoomWaliFeeling product launch, the vehicle launch campaign’s flagship moment
13 campaigns delivered across the engagement
Creative Highlights
#BoomWaliFeeling, the flagship moment of this two-wheeler marketing campaign, generated 43M+ reach
#khudkisunle and #Dirtbikechallenge built pre-launch community engagement as part of the wider bike brand social media campaign
The XPulse Experience Center activation converted digital interest into in-person test drives
Results & Impact
The program was measured on one question: does reach convert into registrations?
Reach
43M+
Total campaign impressions
Content
10K+
Pieces of creator content produced
Registrations
15K+
Test-ride event sign-ups
Key Learnings
What Worked
The Nano-to-Mega mix delivered reach at a lower cost per impression, and shaped the creator tiering model used on subsequent Hero MotoCorp campaigns.
Regional-language, genre-matched content drove higher engagement rates in each language market than pan-India assets.
Tying content to a dated, physical event gave the campaign a conversion metric, which is now standard on Kofluence auto launches.
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