#ToGoodToBeTrue

ACT Fibernet's Comedy-Led Subscription Push

ACT Fibernet x Kofluence: inside the ACT Fibernet influencer marketing campaign that turned comedy content into broadband subscription clicks

1.6M+

Views

890K+

Impressions

1.53%

Engagement

The Challenge

Standing Out in a Category That Sounds the Same

ACT Fibernet needed its broadband pitch to stand out in a category where every provider’s message speed, reliability, price, sounds nearly identical. For an internet service provider influencer campaign to cut through, ACT Fibernet broadband needed content people would genuinely want to watch and share, the kind of broadband influencer marketing built for entertainment first.

What We Had to Solve For

A broadband category where competitor messaging feels largely interchangeable, a common hurdle for telecom influencer marketing

The need for content built around genuine entertainment value that people would choose to watch, the core of effective broadband creator marketing

A direct path from comedic content to measurable subscription interest

Our Strategy

The Insight:

For a broadband marketing strategy to cut through category sameness, the message needed comedic value strong enough to earn attention on its own, then a clear path from that attention to a subscription action.

The Approach:

Kofluence built #ToGoodToBeTrue around known comedy creators, The Jord Indian, Mac Macha, and Danish Sait, pairing their comedic style with ACT Fibernet’s broadband pitch, then routing viewers toward a subscription click as the campaign’s core conversion action. This telecom influencer strategy leaned on personality-led humor to carry the message.

Key Pointers

ACT broadband promotion campaign fronted by three known comedy creators

Humor-first content built for genuine entertainment value

Organic clicks routed directly to the subscription page

ISP creator content designed to spark genuine comment-level engagement

Key Highlights

Timeline & Milestones

The Jord Indian, Mac Macha, and Danish Sait fronted the campaign as Instagram creators for telecom and YouTube creators for broadband

93% of comments on the campaign’s content were positive, an unusually high sentiment score for this telecom content amplification effort

400+ organic clicks moved directly from creator content to the subscription page within the campaign’s first few weeks alone

The Results

Reach

1.6M+

Views

Engagement

200K

Total Engagement

Conversion

400+

Organic Clicks to Subscription

Key Learnings

What Worked

Comedy creators gave this ACT Fibernet creator collaboration a built-in reason for audiences to watch all the way through

High positive sentiment (93%) proved this ACT Fibernet brand campaign resonated as entertainment first, subscription pitch second

This ACT Fibernet creator marketing effort proved that ACT Fibernet campaign reach and ACT Fibernet customer engagement can grow together when the content itself is worth watching