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Dunzo: Turning Nostalgia Into a Nationwide Ad Launch

Dunzo x Kofluence: Inside the Dunzo influencer marketing campaign that revived an iconic dialogue to launch a new ad

7M+

Views

9.3%

Engagement Rate

10M+

Impressions

The Challenge

Launching a New Ad Campaign With Instant Recall

Dunzo wanted its new ad campaign to stand out and create an instant connection with audiences. For a quick commerce brand awareness campaign to work, the brand needed more than just another product message. It needed a cultural hook that people would immediately recognize and engage with.

What We Had to Solve For

Launching the campaign through hyperlocal delivery influencer marketing without an existing viral moment to build on

Making on-demand delivery app marketing feel natural and culturally relevant

Creating strong awareness and engagement within a short campaign window

Our Strategy

The Insight:

People notice brands faster when they show up inside something familiar. It can be a moment or reference people already like. So instead of Dunzo trying to create a brand-new message, it’s smarter to attach itself to pop culture people already recognize.

The Approach:

Kofluence brought back Sunny Deol’s iconic dialogue and paid tribute to the late Puneeth Rajkumar through a curated group of Instagram creators for apps. The creators adapted the idea into creator content for delivery apps, making the campaign feel natural to their individual audiences while keeping the core ad message intact.

Key Pointers

A grocery delivery influencer campaign built around nostalgia and pop culture

Content created across Instagram and YouTube creators for apps

A delivery app social media marketing campaign designed around a single ad launch moment

A tribute to Puneeth Rajkumar that added an emotional layer to the campaign

Key Highlights

Timeline & Milestones

By reviving the dialogue and honoring Puneeth Rajkumar, the campaign tapped into something people genuinely felt . It wasn’t just a marketing move, it was a cultural moment.

More than 1,000 pieces of creator content helped the campaign generate 7M+ views and 10M+ impressions

The campaign was focused on building awareness and engagement around one major ad launch moment, rather than driving app installs or long-term Dunzo user acquisition

The campaign used creator-led storytelling to make the Dunzo message feel more native to social media

Creative Highlights

The Results

Reach

7M+

Views

Engagement

9.3%

Engagement Rate

Impressions

10M+

Total Campaign Impressions

Key Learnings

What Worked

Using a familiar cultural reference gave this campaign instant relevance

The Puneeth Rajkumar tribute added an emotional connection that went beyond a regular product promotion

Working with creators helped the campaign reach different lifestyle audiences while keeping the central idea consistent

Creator Posts

Here’s a Glimpse of what we did for Dunzo

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Dunzo: Turning Nostalgia Into a Nationwide Ad Launch

The Challenge

What We Had to Solve For

Our Strategy

The Insight:

The Approach:

Key Pointers

Key Highlights

Timeline & Milestones

Creative Highlights

The Results

Reach

Engagement

Impressions

Key Learnings

What Worked

Creator Posts

Ready to Build Something Like This?

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