#TITANRAGA

Titan Influencer Marketing Campaign: Brand Awareness IMC

Titan x Kofluence: How creators made Titan’s watches, eyewear and jewellery feel personal to 11M+ feeds

11M+

Reach

13M+

Impressions

900K+

Engagement

The Challenge

One Brand, Three Very Different Buyers

Titan sells watches, eyewear and jewellery, one brand but three different kinds of buyers. A Titan watch launch campaign needs to speak to someone very different from a Titan jewelry campaign. Titan already had a strong TVC running on television, and needed a way to bring that same story into social feeds, in a voice that felt like a friend’s recommendation rather than an ad. Turning views into real Titan consumer engagement.

What We Had to Solve For

Three different categories, watches, eyewear and jewellery, under one Titan brand campaign

A TV-first ad that needed a second life built for social media

Drive the reach at scale, without losing the styling and aspiration that actually sells an accessory.

Our Strategy

The Insight:

People buy accessories on aspiration but decide on styling. They want to see how a watch actually sits on their wrist or how a piece is worn day to day. That made fashion creators and Instagram creators for accessories the right people to tell this story.

The Approach:

We worked with creators whose feeds were already built around styling and everyday fashion, so each one could rework the TVC into their own voice. This mix of watch brand influencer marketing and jewelry influencer marketing approach let one campaign speak to all three Titan categories through people their audiences already followed.

Key Pointers

Titan creator collaboration happened across fashion, lifestyle and regional audiences

The TVC was reworked into jewelry creator content and everyday watch styling content

Instagram-first content that is built for saves and shares and not just views

One Titan social media campaign covering watches, eyewear and jewellery together

Key Highlights

Timeline & Milestones

The TVC reshaped into content that felt native to each creator’s own page

Styling-first storytelling that made each piece feel wearable and not advertised

A fashion accessory creator marketing approach that let one campaign carry all three categories

Creative Highlights

The Results

Reach

11M+

People Reached

Impressions

13M+

Total Impressions

Engagement

900K+

Likes, Comments, Shares

Key Learnings

What Worked

Creator Fit Over Follower Count: Picking fashion creators whose feeds were already about styling made the product feel like a natural fit and not a paid post.

Giving the TVC a Second Life: Reworking the existing ad into creator-style content meant it kept working long after it left TV.

One Campaign, Every Category: A single accessory brand campaign framework carried watches, eyewear and jewellery without any one category getting lost.