#KFCShaWOWrma
A Bollywood Duo Gives KFC’s New Shawarma Wrap a Star Launch
KFC x Kofluence: How one Bollywood duo turned a single studio day into 354K+ video views
383K
Impressions
326K
Reach
354.4K
Video Views
The Challenge
Making a New Wrap Feel Like an Event
KFC was launching the Crispy ShaWOWrma Wrap in February, and Gen Z was the audience it most wanted to win over. Gen Z sees new launches every day and scrolls past most of them, so the wrap needed a face they already knew and trusted to make them stop.
KFC also wanted one strong launch moment that could carry the product by itself, rather than depend on a long list of creators.
What We Had to Solve For
Getting the new Shawarma Wrap noticed by Gen Z from day one
Finding a celebrity pair whose fame runs across India, not just in one city
Making a single shoot day deliver content that keeps working long after the event
Our Strategy
The Insight:
People pay attention to a launch when it’s fronted by faces they already know. A mother-daughter pair is easy to recognise and easy to share, which makes the launch feel familiar from the first look.
The Approach:
We scouted Bollywood’s best-known mother-daughter duos and chose the pair trending across India. The shoot ran about 8 hours at a leading Mumbai studio, built around the wrap and KFC’s tone, with views, reach, and sentiment tracked throughout.
Key Pointers
A Bollywood mother-daughter duo with pan-India fame fronting the launch
One 8-hour studio shoot in Mumbai built around the Crispy ShaWOWrma Wrap
Trending celebs shortlisted by reading the pulse of the KFC brand
Impressions, reach, views, and sentiment tracked to see how the audience responded
Key Highlights
Timeline & Milestones
383K impressions and 326K reach from a single celebrity post
354,400 video views on one piece of content
A single post that drew more traction than expected
94% of comments positive or neutral
Creative Highlights
The Results
Reach
326K
total campaign reach
Views
354.4K
video views on one post
Sentiment
94%
of comments positive or neutral
Key Learnings
What Worked
A recognisable celebrity pair gave the launch pan-India pull from a single shoot day
Reading the brand’s pulse before shortlisting led to a celeb choice that suited KFC
One focused studio day was enough to land a hit with Gen Z
Ready to Build Something Like This?
Let’s talk about how we can drive results for your brand
© 2026 Kofluence Tech Private Limited
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