KFC x Kofluence

Turning Festive Calendar Days Into Product Launch Moments

How 203 creator-led content pieces turned multiple menu launches into 11M+ views.

11M+

Views

15M+

Impressions

9M+

Reach

The Challenge

Turning Multiple Menu Launches Into Consistent Brand Moments

KFC was launching multiple menu innovations over several months, including the Limo Box, Mexican Spicy Zinger, Paneer Zinger, Korean Popcorn, Krushers and Rice Bowls. The challenge was to give each launch meaningful attention without competing with others, while keeping KFC consistently relevant across consumers’ feeds.

What We Had to Solve For

Build a scalable KFC influencer marketing campaign that could support multiple product launches over an extended period.

Drive awareness across India while keeping each launch relevant to different audiences through QSR influencer marketing.

Find new ways to keep the KFC menu part of ongoing consumer conversations beyond individual launch moments.

Our Strategy

The Insight:

Multiple campaigns ran from April to July, supporting key KFC menu launches and brand moments. Featured launches included the Limo Box, Mexican Spicy Zinger, Paneer Zinger, Korean Popcorn, Krushers and Rice Bowls, with nano-to-mega creators driving nationwide fast food brand awareness. International Burger Day alone delivered 145 content pieces within a three-hour publishing window.

The Approach:

Kofluence executed a multi-phase KFC creator marketing program from April to July, activating nano, micro, macro and mega creators across major markets including Delhi, Mumbai, Hyderabad, Kolkata and Bangalore.