Pigeon x Kofluence
Turning Online Buzz Into In-Store Milestone Visits
Executing a store visit influencer campaign that turned Pigeon’s 100-store milestone into a creator-led retail moment
25M+
Views
6.4%
Engagement Rate
600+
Content Pieces
The Challenge
Turning a Store Milestone Into a Reason to Visit
To mark its 100-store milestone, Pigeon wanted its retail expansion to feel like a destination worth visiting. The opportunity was to use creators to spotlight hero products, drive awareness around the milestone, and turn online attention into store visits.
What We Had to Solve For
Create buzz around Pigeon’s 100-store milestone.
Use creators to drive retail footfall and encourage store visits.
Showcase Pigeon’s hero products through relevant creator content.
Our Strategy
The Insight:
A retail milestone becomes more meaningful when audiences have a reason to experience it for themselves. Creator-led store visit marketing could bring the milestone to life while showcasing products in an authentic, in-store setting.
The Approach:
Kofluence built an in-store promotion influencer campaign featuring creators visiting Pigeon stores and showcasing hero products. The campaign brought together chefs and parenting influencers whose content naturally connected with cooking, family, and everyday household needs, helping turn the store milestone into engaging creator-led content.
Key Pointers
100 store milestone activation
600+ pieces of content generated
Focus on retail marketing strategy and audience engagement
Creator-led store visits and product showcases
Key Highlights
Timeline & Milestones
Pigeon used a store visit creator marketing approach to turn its 100-store milestone into a wider social media moment.
600+ content pieces generated more than 25M views across the campaign.
Chef and parenting creators drove the strongest response, with engagement reaching as high as 17%
Gained 4K+ followers in a month, reaching 61M+ accounts & an 8X increase in their engagement!
Creative Highlights
The Results
Views
25M+
Highest Engagement
17%
Content Pieces
600+
Key Learnings
What Worked
Store visits gave creators a tangible setting to showcase Pigeon’s products.
Chef and parenting creators brought strong relevance to cooking, family, and household audiences.
Product-focused content helped turn a retail milestone into engaging social content.
Ready to Build Something Like This?
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