#Swiggy Instamart

From 2% to 8% Engagement in Six Months

Swiggy Instamart x Kofluence: how four creators lifted engagement from 2% to 8% and contributed to 33K+ app downloads.

8M+

Views

Engagement Rate

33K+

App Downloads

The Challenge

Turning Grocery Delivery Into a Content-Worthy Habit

Swiggy Instamart wanted grocery delivery to become part of people’s daily routine. To make that happen, the app needed a natural presence in the food, cooking, and lifestyle content people already enjoyed watching.

What We Had to Solve For

Building quick commerce brand awareness in a category still new to many everyday shoppers

Translating content views into app downloads

Positioning Swiggy Instamart grocery delivery as a trusted, everyday choice for regular shoppers

Our Strategy

The Insight:

Food and lifestyle content already carried built-in trust and daily relevance, giving this quick commerce marketing strategy its anchor: fold the app naturally into content people already watched for cooking inspiration.

The Approach:

Kofluence built a grocery delivery influencer marketing program around four established food and lifestyle names – Yourfoodlab, Barkha Singh, Ranveer Brar, and Umran Malik, anchoring this quick commerce creator marketing effort in Instagram creators for grocery apps whose cooking and food content gave Swiggy Instamart a natural, credible presence.

Key Pointers

Four creators India already knew, across food, lifestyle, and sport

Instagram-first content, built around cooking and everyday food

Built as an app install influencer campaign with a clear download call to action

A grocery app social media campaign anchored in food and cooking content

Key Highlights

Timeline & Milestones

This Swiggy Instamart social media campaign ran over a six-month window, with engagement climbing steadily across that period.

Creative Highlights

Yourfoodlab, Barkha Singh, Ranveer Brar, and Umran Malik fronted the push, giving this quick commerce influencer marketing effort recognizable, trusted faces

Cooking and food-focused content tied naturally into an instant delivery campaign narrative, showing groceries arriving fast enough to finish a recipe

Engagement rate climbed from 2% to 8% over the six-month run

The Results

Reach

8M+

Views

Engagement

866K+

Total Campaign Engagement

Conversion

33K+

App downloads

Key Learnings

What Worked

Anchoring this Swiggy Instamart brand campaign in food and cooking content gave the app genuine everyday context

Steady content over time compounded Swiggy Instamart user acquisition, taking engagement from 2% to 8% gradually across the six months

This Swiggy Instamart creator marketing approach proved that food-category creators can double as a reliable app-growth channel alongside their awareness value