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Durga Puja
সামনেই। আপনার মার্কেটিং প্ল্যান কি রেডি?

Did you not understand that? You are not alone! Brands face this gap in connecting with vernacular audiences. Let us solve that for you with an additional 10% Off your next influencer campaign!

 
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Influencer Marketing For Durga Puja Campaigns In Bengal and Kolkata
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The comprehensive suite of festive influencer marketing tools and services is designed to align with the success factors of your brand and take them to new heights. Take charge of your campaigns with Kofluence Brand’s App today!

What we do best!

awareness
600K+ Creators
Boost Visibility, Recognition, Exposure

Boost your website’s organic traffic during the festive season by creating targeted content with the help of influencers, resulting in over 70% authentic leads.

 

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coversion
6 Billion+ Reach
Grand Festivities Call for Grander Reach

influencers of all sizes, from mega to nano, can connect your brand with your desired audience, yielding better outcomes than traditional advertising methods

 

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customer
1 Day Activation
Infinite Creator Potential in Just 1 Day!

Partner with us to customize your festive influencer campaigns and benefit from swift activation and efficient execution. Our services are designed to scale from 1 to 10k+ creators, providing you with the flexibility to meet your campaign goals while ensuring maximum impact.

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awareness
Awareness
Visibility, Recognition and Exposure

Crank up your visibility and attract an intent-based audience with ROI-driven Influencer Marketing campaigns.

Click here
coversion
Conversion
Likes are great, but Clicks are Better

Increase your organic traffic with over 70% of genuine leads with tailored content from influencers.

Click here
customer
Customer Retention
Performance weighs, and Loyalty stays

Unlock the power of customer loyalty with Kofluence’s retention campaigns and keep your brand top-of-mind with your valued customers.

Click here

Industry Challenges!

Influencer Marketing Challenges
Kofluence’s Solutions

Black Box

  • No price transparency
  • 50 to 100% markups charged by existing players that go unchecked
Price

100% Transparency

  • Transparent pricing based on Category/ Genres/ Content format/ Social Media Fair Mark-ups

Excel/PPT/Screenshots

  • Using manual aids like basic search & cold calling are time consuming
  • Trackers maintained in google sheets, docs etc
Operations

Platform Play

  • Platform based Selection/ Negotiation/Content Review
  • Real time insights/analytics to refine audiences

7-20 working days

  • Offline co-ordination, selection, negotiation and content review leading to High turnaround time
Time Duration

1 working day

  • End-to-end campaign lifecycle management
  • SAAS platform with built in workflow automations

Upto 100-500 at max

  • Small-scale campaigns rarely create impact. Marketers often don't know where to start, what to measure & how to scale
Scale

600K+ Registered Creators

  • Scalable campaigns ranging from 1 to 10K
  • Massive liquidity of Relevant Creator

Manual Social Match

  • Finding the right influencers for your target audience can be difficult due to bot audience and fake engagement
Relevance

Deep profiling and persona match

  • Assessed based on Profile, Content, Audience, Affinity & Insights.
  • Added assurance of Proprietary Risk & Fraud Detection/Prevention

Absent

  • Lack of knowledge of market level insights and industry KPIs
  • Vanity metrics over real time insights
Insights

Insights & Best Practices

  • Consider us your Knowledge Partners, to effectively navigate market trends and success factors.
  • Deep category expertise

Industry Challanges!

Influencer Marketing Challenges

Black Box

  • No price transparency
  • 50 to 100% markups charged by existing players that go unchecked

Excel/PPT/Screenshots

  • Using manual aids like basic search & cold calling are time consuming
  • Trackers maintained in google sheets, docs etc

7-20 working days

  • Offline co-ordination, selection, negotiation and content review leading to High turnaround time

Upto 100-500 at max

  • Small-scale campaigns rarely create impact. Marketers often don't know where to start, what to measure & how to scale

Manual Social Match

  • Finding the right influencers for your target audience can be difficult due to bot audience and fake engagement

Absent

  • Lack of knowledge of market level insights and industry KPIs
  • Vanity metrics over real time insights
Kofluence’s Solutions

100% Transparency

  • Transparent pricing based on Category/ Genres/ Content format/ Social Media Fair Mark-ups

Platform Play

  • Platform based Selection/ Negotiation/Content Review
  • Real time insights/analytics to refine audiences

1 working day

  • End-to-end campaign lifecycle management
  • SAAS platform with built in workflow automations

350K+ Registered Creators

  • Scalable campaigns ranging from 1 to 10K
  • Massive liquidity of Relevant Creator

Deep profiling and persona match

  • Assessed based on Profile, Content, Audience, Affinity & Insights.
  • Added assurance of Proprietary Risk & Fraud Detection/Prevention

Insights & Best Practices

  • Consider us your Knowledge Partners, to effectively navigate market trends and success factors.
  • Deep category expertise

Influencer Marketing For Durga Puja Campaigns | IMC

Unlock the Power of Social Influence During the Festive Season!
influencer marketing challenges in durga puja campaigns IMC 1

Step into influencer marketing for ROI-driven methods to harness the potential of UGC.

An influencer marketing campaign’s objective is to use the influencer’s authority and social proof to connect with a broader, more interested audience and eventually spur sales or other desired results.

The Kofluence Brands App will take care of everything from concept to implementation. Your Durga Puja campaign may be under your control, including influencer selection, content development, and distribution, ensuring it properly fits the festive theme.

Here's how our Influencer Marketing Campaigns work

1

brief

Brief us on your brand and product

Inform us about your brand's products and services and the goals, guidelines, and Key Performance Indicators (KPIs) for your festive campaign. We will create a customized campaign that aligns with your brand's objectives and maximize the impact of your strategy.

2

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Find the right Influencers

Find the right Influencers. Simplify your Durga Puja campaign with our AI-powered platform. Eliminate the tedious task of browsing numerous profiles; let our platform find the ideal influencer for your brand and campaign effortlessly.

camapign

Campaign Ideation

Our data-driven approach enables us to devise captivating ideas for your Durga Puja campaigns that align with your brand's objectives and deliver accurate results. Let us assist you in creating a successful campaign that resonates with your target audience and meets your business goals.

3

result

See the results for yourself

Our app's Report section allows you to easily monitor and assess your Durga Puja campaign's effectiveness. Keep track of your campaign's reach and conversions and evaluate its impact on your target audience. Access data-driven insights to optimise your campaigns in future!

4

Performance Marketing Campaigns with a Festive Twist | PMC

Pay for Performance that’s Transparent, Reliable and Real
influencer marketing challenges in durga puja campaigns PMC 1

In the clutter of endless campaigns by countless brands, you can make an impactful mark on your audience this Durga Puja.

You can make the best of the festive season frenzy with our influencer-led campaigns. Make measured investments in your campaigns with Kofluence’s ROI-driven PMC strategy that calculates payment through actions,  whether clicks, registrations, or installs.

It’s time to achieve accurate results with complete transparency.

Here's how our Performance Marketing Campaigns work

target

Festive Audience Identification

It's crucial to comprehend your target market, especially during festive seasons like Durga Puja. We recommend picking influencers whose style resonates with devotees and potential customers and aligns seamlessly with your company and product offerings. Now you can ensure that your campaign effectively captures your target audience's attention and drives engagement and conversions.

1

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Creator Discovery

Leverage the Creator Discovery feature in our Brand's App to identify the most suitable influencers for your holiday campaign. We consider critical elements such as audience demographics, relevancy, and engagement levels to help you narrow your search. This feature streamlines the influencer selection process, ensuring you find the perfect match for your brand, product, and campaign objectives.

2

develop

Festive Campaign Planning

Utilize the power of our Campaign Manager on the Brand's App to effortlessly craft a comprehensive holiday-themed brief for your campaign. Provide essential details such as objectives, rules, KPIs, and product/service information to your selected influencers. This ensures that influencers not only comprehend but also align seamlessly with your campaign's requirements, expectations, and goals.

3

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Campaign Execution

Choose influential partners to lead your vibrant festive campaign. Witness their enthusiasm as they execute tasks, creating engaging content that captures the festive spirit. You can review and approve the content to ensure it aligns with your brand's objectives and resonates with your target audience.

4

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Results Measurement

Access detailed performance insights for your festive campaign via the Reports section of the Brand's App. Utilize the power of data to enhance your lively marketing strategies for future campaigns, ensuring that you continually improve your performance and achieve your objectives.

5

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Influencer Payments

Compensate your influencers based on the specific actions they generate, such as clicks, sales, or leads. This innovative approach is ideal for brands looking to run results-driven and action-oriented festive campaigns that not only captivate but also deliver measurable outcomes with precision.

6

India
India's only Influencer-led PMC Platform
Kofluence Brand’s App is Feature rich
Creator search and discovery

Our advanced search and discovery feature lets you narrow down creators from our database based on a variety of criteria, including location, genre, and brand relevance. You can also browse through our curated lists of creators that are handpicked by our editorial team. 600,000+ Creators on board

Create search 1
Filter and create your own Creator List/Collection

Our comprehensive filtering service is designed to connect you with creators who share your brand’s values and resonate with your target audience. With our Creator Discovery feature, you can easily filter and create your own customized lists of creators, allowing you to stay up-to-date on their latest work and easily keep track of your favorite creators. Our platform puts you in control, giving you the power to tailor your experience and find the creators that matter most to your brand.

Filter 1
Powerful Campaign Creation Tool

Create, launch, and manage your influencer marketing campaigns, all in one place. Campaign brief curation, campaign scheduling, CRM capabilities, and automated content moderation at your disposal. Campaigns Catered to: 4000+

Powerful campaign 1
Comprehensive Campaign Reporting

Our elaborate data-driven reporting helps track the performance of your campaigns in real-time. Through our detailed analytics tool for PMC, you can easily measure the success of your campaigns and make data-driven decisions for future campaigns. Track every key metric, to evaluate the impact of your campaigns and fine-tune your strategy based on audience demographics and behaviors’ insights.

comprihensive campaign 1
The global influencer marketing market value

$16.4 billion!

On average, businesses generate $6.50 in revenue for every $1 invested in influencer marketing!
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Social media is the ultimate gamechanger in the way brands market their products and services. With the growing popularity of social media platforms like Instagram, Facebook, YouTube, and Twitter, brands now have access to a vast and engaged audience that they can reach with targeted marketing campaigns using influencers. Brands tap into the trust and credibility that influencers have built with their followers.

With Kofluence platform,
Businesses can focus on what they do best,
Creating great products and services, while we take care of the rest

FLAT 10% OFF on Your Festive Campaign!

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TERMS & CONDITIONS
  • This limiter period offer is valid for campaigns booked until October 31st, 2023, and discounts apply only to the value consumed within the same month.
  • To avail of this offer, a minimum transaction of INR 5,00,000 or more is required, and the payment must be made within the same calendar month.
  • The maximum discount value that can be applied is INR 50,000 and the discount offer can be utilized only ONCE per customer. 
  • This offer is exclusively available for new users and is not applicable to existing customers.
  • To qualify for the discount offer, a minimum of 10 influencers must be included in any campaign
  • Payment for the services must be made in full, and it has to be 100% prepaid.
  • To validate and redeem your offer, you must clearly disclose the channel through which you learned about this offer during the deal negotiation process.

Here’s a Glimpse of what we did for Brands

Have Some Doubts?

Don’t worry! We are here to help!

Check out our FAQ page for the answers!

Let us make it simpler for you. Check our FAQ section to find answers to the most common queries, or contact our support team for personalized assistance.

FAQ's

Check out our partnered Industries !

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Start Up

Building brand authenticity in a startup can be challenging, but influencer marketing can be an effective tool to help achieve this goal. Partnering with influencers who have a large following can help small businesses increase their brand visibility.
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BFSI

Influencer promotion of BFSI products and services can help BFSI companies generate leads through social media. Influencers have a strong influence on their followers, who are often interested in the products and services they endorse.
Read more
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Luxury

Social media influencers can help luxury brands increase engagement with their target audience through two-way communication and customer feedback and spread their brand message in an authentic way.
Read more
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Gaming Influencers | Influencer Marketing For Games

Gaming brands can use influencer-generated content on their social media campaigns to reach a wider audience and build trust with potential customers. This content could include influencer reviews, gameplay videos, and social media posts.
Read more
Frame 4

Automotive

Influencers often have a specific niche or focus, such as car enthusiasts or gearheads, which makes it easy for automotive brands to increase the chances of conversions and sales, as the audience is already interested in the topic.
Read more
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Real Estate

Even the best real estate projects cannot make sufficient sales without a solid marketing strategy. Collaborating with influencers on social media platforms, whose opinions can influence your target audience, make word-of-mouth marketing easier.
Read more
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MedTech

With something as critical as health, credibility plays the bigger game. Influencers, who have earned their audiences’ trust, come across as more trustworthy than even the most polished messaging from healthcare brands.
Read more
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D2C

Influencer marketing has emerged as a powerful tool for D2C brands to reach their target audience and increase their return on investment (ROI) by collaborating with influencers who create engaging content for the audience.
Read more
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Fintech

Influencer marketing is a powerful tool in the Fintech industry because it brings trust and authenticity to the marketing campaign. This is especially important when it comes to convincing people to invest their hard-earned money in a new Fintech application.
Read more
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© 2024 Kofluence Tech Private Limited 

awareness
600K+ Creator Community

Boost Visibility, Recognition, and Exposure

The key to successful festive marketing is targeting the right audience. And the best way to do it is by leveraging influencers who cater to them.

Discover the strength of our 60K+ Eastern India’s Creator Force. Spanning diverse genres and regions across East India, our influencers offer unparalleled reach and genre expertise. With extensive brand collaboration experience, they create tailored content that resonates with your audience while delivering proven results.

With extensive region and niche knowledge, they possess a unique talent for tailoring content to align seamlessly with your brand’s values and objectives.

If you are looking to drive engagement, traffic, and conversions while elevating your brand’s visibility and reputation, choose Kofluence today and tap into this creative powerhouse to take your brand to new heights.

Conversion
6 Billion+ Cumulative Reach

Grand Festivities Call for Grander Reach

Experience the unparalleled PAN India audience reach of Kofluence, surpassing a remarkable 6 billion! Our East India influencers cover a wide array of categories, enabling us to connect with diverse audience segments across states such as West Bengal, Orissa, Assam, Jharkhand, Nagaland, Sikkim, Mizoram, Arunachal Pradesh, Meghalaya, Bihar, and Manipur.

From mega influencers who can take your brand to a celebrity-level audience to micro influencers targeting niche markets with dedicated, highly engaged followers, and nano influencers for hyper-targeted campaigns, our spectrum is vast.

Let us help you amplify your brand’s impact across the nation. Elevate your campaigns, engage your audience, and maximise your success. Join us in redefining your brand’s potential today!

customer
Quick Activation with Scalable Campaigns

Infinite Creator Potential in Just 1 Day!

Are you late to start on your festive campaigns? Don’t worry; we can get your campaigns executed with the quickest TAT in the market: 1 day!

At Kofluence, we pride ourselves on offering unparalleled scalability for your influencer marketing campaigns. Whether you’re looking to collaborate with a select few creators or harness the collective power of influencers, our platform is designed to accommodate your needs seamlessly.

From scaling campaigns from 1 to 10,000 creators to simplifying the execution process, Kofluence ensures that your campaign materialises promptly. Experience the convenience of scalable influencer marketing like never before. Focus on your brand’s success while we execute your campaign with precision and speed.

awareness
Awareness

Visibility, Recognition and Exposure

Did you know that influencer marketing can increase brand awareness by up to 80%? If you want to build your brand, Kofluence can help. Our Brand’s App connects you with genuine influencers in no time. We specialize in creating targeted campaigns that help businesses increase brand recognition and reach a wider audience. Our team of industry experts will work with you to develop a custom strategy that aligns with your business goals and values. Plus, our comprehensive reporting and analytics will help you measure the success of your campaigns. Choose Kofluence and start building brand awareness that will drive conversions and sales today!

Conversion
Conversion

Likes are great, but Clicks are Better

Conversion campaigns are our tailored approach to help you attract more qualified leads to your brand’s website and increase the likelihood of conversions. To launch a successful conversion-focused campaign, start by defining clear campaign objectives and identifying the key performance indicators (KPIs) to measure the success. Leverage the influencer’s reach and credibility to persuade the audience to take action. 3x your ROI with our Performance campaigns where you pay only for desired KPI achieved while boosting your online visibility and business. For actionable & organic uplift in your leads, sign up with Kofluence today and let us cater you with the right influencer partnerships.

customer
Customer Retention

Performance weighs, and Loyalty stays

Kofluence is dedicated to providing seamless campaign activations for brands seeking to build long-lasting relationships with their customers and influencers. Our customized strategies are designed to meet the unique needs of each business, and we utilize influencers to keep customers engaged through personalized experiences, testimonials, and targeted promotions. Our influencers follow up with their audience and offer exclusive content or discounts to encourage positive audience interaction, ensuring that your brand remains top-of-mind. With Kofluence, you can expect swift and seamless campaign activations, with a turnaround time of just two days.