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by top brands!

Q: What is influencer marketing and how can it benefit my brand?

Influencer marketing helps brands increase awareness, drive sales, and build credibility by collaborating with influential content creators who connect authentically with target audiences.

Q: How can I integrate influencer marketing into my overall marketing strategy?

You can integrate influencer marketing by understanding your target audience, setting clear goals, creating a campaign plan, and executing it effectively. Kofluence simplifies this entire process, making it easy to launch and manage influencer marketing campaigns.

Q: How can I ensure that my influencer marketing campaign aligns with my brand values?

Define your brand values clearly, select from Kofluence’s verified influencers across various domains, create a detailed campaign brief, review content before publishing, and monitor quality and performance regularly using the Brand Dashboard.

Q: How can I ensure that my influencer marketing campaign complies with legal and ethical guidelines?

Ensure influencers disclose sponsored content, avoid misleading claims, and operate under clear agreements. These practices help brands comply with ethical standards and the latest influencer marketing guidelines issued by the Department of Consumer Affairs.

Q: What should I consider when selecting influencers for my campaign?

Consider an influencer’s relevance to your brand, audience engagement, authenticity, reach, reputation, and cost. Kofluence’s Creator Discovery tool uses AI-driven filters to curate the most suitable influencers aligned with your brand values.

Q: How do I know if an influencer's audience is relevant to my brand?

Audience relevance can be evaluated by niche, demographics, and engagement metrics. Kofluence’s Brand App provides detailed insights into creator performance and audience engagement to help you make informed decisions.

Q: How can I avoid influencer fraud and ensure that I am working with genuine influencers?

Kofluence uses proprietary risk and fraud detection mechanisms, including deep profiling and persona matching, to analyze creators based on profile, content, audience affinity, and insights before verifying them.

Q: How much should I pay influencers for their work?

Influencer pricing depends on factors such as reach, engagement, and deliverables. Kofluence offers a negotiation framework using an auction mechanism and performance marketing models where brands pay based on achieved outcomes like clicks, conversions, or sales.

Q: How do I set a budget for influencer marketing?

Start by defining your overall marketing budget and campaign goals. If brand awareness is your objective, influencer marketing campaigns can help estimate average influencer costs based on your requirements.

Q: What metrics should I be tracking to measure the success of my influencer marketing campaign?

Track metrics such as CPM, CPV, CPC, CPA, CPI, and revenue share. Kofluence’s Brand Dashboard provides real-time campaign reporting and performance insights for data-driven optimization.

Gear up with Kofluence influencer marketing platform to catapult your brand’s social presence.

Campaigns that reign, performance that speaks!

Comprehensive suite of influencer marketing tools and services designed to align with the success factors of your brand and take them to new heights. Take charge of your campaigns all by yourself with Kofluence Brand’s App today!

What we do best!

Visibility, Recognition and Exposure

Crank up your visibility and attract an intent-based audience with ROI-driven Influencer Marketing campaigns.

Likes are great, but Clicks are Better

Increase your organic traffic with over 70% of genuine leads with tailored content from influencers.

Performance weighs, and Loyalty stays

Unlock the power of customer loyalty with Kofluence’s retention campaigns and keep your brand top-of-mind with your valued customers.

Industry Challenges!

Influencer Marketing Challenges

Kofluence’s Solutions

Black Box

No price transparency

50 to 100% markups charged by existing players that go unchecked

Price

100% Transparency

Transparent pricing based on Category/ Genres/ Content format/ Social Media Fair Mark-ups

Excel/PPT/Screenshots

Using manual aids like basic search & cold calling are time consuming

Trackers maintained in google sheets, docs etc

Operations

Platform Play

Platform based Selection/ Negotiation/Content Review

Real time insights/analytics to refine audiences

7-20 working days

Offline co-ordination, selection, negotiation and content review leading to High turnaround time

Time Duration

1 working day

End-to-end campaign lifecycle management

SAAS platform with built in workflow automations

Upto 100-500 at max

Small-scale campaigns rarely create impact. Marketers often don't know where to start, what to measure & how to scale

Scale

600K+ Registered Creators

Scalable campaigns ranging from 1 to 10K

Massive liquidity of Relevant Creator

Manual Social Match

Finding the right influencers for your target audience can be difficult due to bot audience and fake engagement

Relevance

Deep profiling and persona match

Assessed based on Profile, Content, Audience, Affinity & Insights.

Added assurance of Proprietary Risk & Fraud Detection/Prevention

Absent

Lack of knowledge of market level insights and industry KPIs

Vanity metrics over real time insights

Insights

Insights & Best Practices

Consider us your Knowledge Partners, to effectively navigate market trends and success factors.

Deep category expertise

Influencer Marketing Campaigns | IMC

Unlock the power of Social Influence with pioneers in the industry

Harness the power of UGC with ROI driven influencer marketing strategies.

The goal of an end-to-end influencer marketing campaign is to leverage the credibility and social proof of the influencer to reach a larger and more engaged audience and ultimately drive sales or other desired outcomes.

Kofluence Brand’s App got you covered from concept to execution. You can take full control of every aspect of the campaign, including influencer selection, content creation, and distribution.

Here's how our Influencer Marketing Campaigns work

Performance Marketing Campaign | PMC

Pay for Performance that’s Transparent, Reliable and Real

Adopting an ROI driven and tech agnostic approach is essential to stay ahead of the noise in this competitive marketplace. Our Influencer-led performance marketing services will help your brand build a loyal online audience base, source genuine leads for high conversion, and deliver tangible impact. With our ROI-driven PMC strategy, you can now achieve measurable goals and drive sales by paying infleuncers based on speciifc actions they drive – clicks, registrations, or installs. Launch, run and analyse your campaigns all by yourself with the help of our do-it-all Brand’s App and earn positive return on your ad spends.

Here's how our Performance Marketing Campaigns work

India's only Influencer-led PMC Platform

Kofluence Brand’s App is Feature rich

Creator search and discovery

With advanced search and discovery features, we let you narrow down creators from our database based on location, genre, and brand relevance. Our social media brand collaboration platform connects you with 750,000+ social media influencers ready for collaboration with influencer partners.

Filter and create your own Creator List/Collection

With Creator Discovery, easily filter and create customized lists of creators, stay updated on their latest work, and track your favorite influencer campaign partners. Our platform gives you control to find the social media influencers that matter most to your brand.

Powerful Campaign Creation Tool

Create, launch, and manage influencer marketing campaigns all in one place. Campaign brief curation, scheduling, CRM capabilities, and automated content moderation at your disposal. Whether working with one individual Instagram influencer or multiple social media influencers, our social media brand collaboration platform has successfully managed 6000+ campaigns.

Comprehensive Campaign Reporting

Our data-driven reporting tracks campaign performance in real-time. Through detailed analytics, easily measure campaign success and make informed decisions for future collaboration with influencer partners.

Average Social media consumption in a day

7+ Hours

86% of social media users follow a brand, and you still think billboards can do it better? Oops.

Social media is the ultimate gamechanger in the way brands market their products and services. With the growing popularity of social media platforms like Instagram, Facebook, YouTube, and Twitter, brands now have access to a vast and engaged audience that they can reach with targeted marketing campaigns using influencers. Brands tap into the trust and credibility that influencers have built with their followers.

With Kofluence influencer marketing platform,

Businesses can focus on what they do best,
Creating great products and services, while we take care of the rest

Here’s a Glimpse of what we did for Brands

Kofluence integrates with your entire marketing stack

Efficiently streamline your marketing campaigns and simplify your workflow with our all-in-one platform.

FAQ's

What is influencer marketing and how can it benefit my brand?

Influencer Marketing is your gateway to increased brand awareness, driving sales, and building credibility with your audiences with the help of influential content creators.
To know more, read – What is Influencer Marketing?

How can I integrate influencer marketing into my overall marketing strategy?

With the right strategy, you can integrate influencer marketing into your overall marketing quite smoothly. The steps involved in kickstarting your influencer marketing campaign include: Understanding the target audience, Setting goals, Creating a campaign plan and executing it. Kofluence makes it easier for you to launch that score!
To know more, read – How to Create a Successful Influencer Marketing Campaign?

How can I ensure that my influencer marketing campaign aligns with my brand values?

To ensure your influencer marketing campaign aligns with your brand values, define your values clearly with us, choose from our wide list of Kofluence verified influencers popular across various domains, formulate a brief for our team’s understanding, review content before the campaign goes live, and monitor the quality and performance regularly, all with the help of our all-in-all Brand Dashboard.
Try now – https://app.kofluence.com

How can I ensure that my influencer marketing campaign complies with legal and ethical guidelines?

Influencer marketing comes with ethical concerns and defined laws and guidelines. You can avoid legal mishaps, by ensuring influencers disclose sponsored content, avoid false or misleading claims, and have clear agreements while collaborating. To read more on the latest influencer guidelines issued by the Department of Consumers Affairs – A Definitive Guide to New Influencer Guidelines 2023

What should I consider when selecting influencers for my campaign?

When selecting influencers for your campaign, consider their relevance to your brand, their engaged and relevant audience, authenticity, reach, reputation, and cost. Thanks to our Brands app, you can now get a specially curated list of your influencer requirements simply by applying filters in our Creator Discovery tool, while our AI model streams out the best creators from our huge database that match your brand values. Add your preferred creators to the Creator circle and launch a campaign with the selected Creator Circle conveniently.
Try now – https://app.kofluence.com

How do I know if an influencer's audience is relevant to my brand?

An influencer’s brand relevance can be evaluated by their niche, demographics, and engagement rates, among others. Our brand’s app provides a detailed overview of each creator’s performance along with their audience engagement insights. Your search for the right influencers ends here!

How can I avoid influencer fraud and ensure that I am working with genuine influencers?

You don’t have to worry about influencer fraud when working with us. Kofluence ensures Proprietary Risk & Fraud Detection/Prevention using our Deep Profiling and persona Match features of the Creator tool. It analyses Creators’ Persona based on Profile, Content, Audience, Affinity & Insights before onboarding them as verified creators.

How much should I pay influencers for their work?

Kofluence provides a Negotiation Framework for influencer marketing campaigns. This framework is built around an auction mechanism and the specific fee can depend on various factors such as the influencer’s reach, engagement rates, and deliverables. When you opt for Performance Marketing Campaign, you pay for the performance delivered. This could include metrics such as clicks, conversions, or sales generated from the influencer’s content. To know more, join us now – https://app.kofluence.com

How do I set a budget for influencer marketing?

Start by determining your overall marketing budget and campaign goals. If brand awareness is your key objective, you can then move ahead with IMC to find out the average cost of influencers matching your requirement.

Want to pay for performance? Get started with our Performance Marketing Campaign, where influencers are paid based on the specific actions they drive, such as clicks, sales, or leads. To know more, read – Performance Marketing Campaigns: How to get started?

What metrics should I be tracking to measure the success of my influencer marketing campaign?

Kofluence platform tracks the campaign’s success factors ranging from ATL (Above The Line) metrics such as Cost per Content (CPM/ CPV) to BTL (Below the Line) metrics such as (CPC/ CPA/ CPI/ Rev Share). These metrics can provide insights into the effectiveness of your campaign and help you make data-driven decisions for future influencer marketing efforts. Kofluence Brand Dashboard comes with Comprehensive Campaign Reporting with real-time data and insights for effective campaign performance mapping on the reports dashboard
Try now – https://app.kofluence.com

How can I measure the ROI of my influencer marketing campaign?

Start by determining the campaign cost, setting specific goals, tracking conversions using unique links or codes, calculating the revenue generated, and dividing it by the campaign cost. Avail the best ROI on your marketing budget with Performance Marketing Campaigns where you pay only for achieved KPIs such as clicks, sales, or leads. To know more, read – Performance Marketing Campaigns: How to get started?

What disclosures are required when working with influencers?

The Union Consumer Affairs Ministry released new endorsement guidelines for brands and creators highlighting the importance of disclosures while working with collaborations. On non-compliance or violation of guidelines, the Central Consumer Protection Authority (CCPA) has the power to impose a fine of up to Rs 10 lakh on manufacturers, advertisers, and endorsers.
To know more, read – A Definitive Guide to New Influencer Guidelines 2023

Check out our partnered Industries !

Start Up

Building brand authenticity in a startup can be challenging, but influencer marketing can be an effective tool to help achieve this goal. Partnering with influencers who have a large following can help small businesses increase their brand visibility.

BFSI

Influencer promotion of BFSI products and services can help BFSI companies generate leads through social media. Influencers have a strong influence on their followers, who are often interested in the products and services they endorse.

Luxury

Social media influencers can help luxury brands increase engagement with their target audience through two-way communication and customer feedback and spread their brand message in an authentic way.

Gaming Influencers

Gaming brands can use influencer-generated content on their social media campaigns to reach a wider audience and build trust with potential customers. This content could include influencer reviews, gameplay videos, and social media posts.

Automotive

Influencers often have a specific niche or focus, such as car enthusiasts or gearheads, which makes it easy for automotive brands to increase the chances of conversions and sales, as the audience is already interested in the topic.

Real Estate

Even the best real estate projects cannot make sufficient sales without a solid marketing strategy. Collaborating with influencers on social media platforms, whose opinions can influence your target audience, make word-of-mouth marketing easier.

MedTech

With something as critical as health, credibility plays the bigger game. Influencers, who have earned their audiences’ trust, come across as more trustworthy than even the most polished messaging from healthcare brands.

D2C

Influencer marketing has emerged as a powerful tool for D2C brands to reach their target audience and increase their return on investment (ROI) by collaborating with influencers who create engaging content for the audience.

Fintech

Influencer marketing is a powerful tool in the Fintech industry because it brings trust and authenticity to the marketing campaign. This is especially important when it comes to convincing people to invest their hard-earned money in a new Fintech application.

Trustedby top brands!