How The Campaign Unfolded?
Adopting the method of a multi-channel approach and onboarding content creators from various vernacular backgrounds, they were able to tap into a diverse audience. Engaging conversations were generated with eye-catching UGCs which were created by the talented influencers who were onboarded.
The Outcome
Leveraging the reach of the influencers and the added advantage of focusing only on one platform, the campaign was able to achieve amazing numbers.